Shows / Fit Biz U
Fit Biz U
Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple…
Episodes
- Fit Biz U
FBU 405: Why You Should Use "Bonuses" in Your Launch + How to Create Them
Bonuses are an integral part of creating an irresistible offer, so are you using them? In this episode, Jill explains what bonuses are, why they are important…
- Fit Biz U
FBU 404: The Do's and Don'ts of Summer Launching
The summer months are upon us, and as the temperatures raise, people spend more time outside or traveling, and online business tends to slow down. But just…
- Fit Biz U
FBU 403: How to Design a Course + How to Get People Through It
In an online business there are a few types of online offerings, and while one on one coaching will probably be the bread and butter of your business as you…
- Fit Biz U
FBU 402: Let's Talk Refund Policies!
In online business, you have to work with people and sometimes people make mistakes, get sick, have emergencies, or even just change their minds sometimes…
- Fit Biz U
FBU 401: What Exactly Are "Systems" and Do You Need Them?
Don't let your systems—or lack of systems!—be the thing stopping you from taking action. In this episode, Jill discusses the importance of systems in business…
- Fit Biz U
FBU 400: 8 Lessons Learned from Hosting 50 Live Events
In 14 years in the industry, Jill has hosted over 50 live events and has been to even more. Hosting or attending a live event is a powerful tool—it signals to…
- Fit Biz U
FBU 399: How to Successfully Shift Your Niche
Sometimes the business you end up running is different than the business you first started. People change, and as they do, so does their interests and…
- Fit Biz U
FBU 398: 6 Ways to Know if You Should Affiliate Someone Else's Program
Affiliate marketing can be a powerful business tool—both to get sales, and to make some income without having a full launch of your own. In this episode, Jill…
- Fit Biz U
FBU 397: Exactly How to Price Your Offers
At some point in your business journey, you're going to be in a sales conversation with a potential client and you'll have ask for money. Charging someone…
- Fit Biz U
FBU 396: "Marketing Around the Marketing" + How You Should Do It
There's traditional marketing, and then there's marketing around the marketing. Your marketing doesn't have to be gimmicky—you can build a strategy based…
- Fit Biz U
FBU 395: The 3 Stages of Product Development, Launching + Scaling
What kind of business do you want to create? And do your products and services align with the business model you want to be running? In online business, there…
- Fit Biz U
FBU 394: Are You Currently in a "Success Buffer Period?"
In this episode, Jill discusses the concept of the 'success buffer period' and how it relates to personal and professional growth. She shares her own…
- Fit Biz U
FBU 393: Sometimes It's Not A Lack of Strategy - What to Do Instead
While Jill is a huge proponent of getting strategic about your online business, there's another, often over-looked element that you'll need to balance if you…
- Fit Biz U
FBU 392: Tools To Increase Client Retention and Keep Clients Longer
Helping your client stick to your program is a skill, but there's a whole other skillset needed to keep your customers buying from you over and over again—we…
- Fit Biz U
FBU 391: The Latest + Greatest on Instagram Right Now (May 2024)
It's a great time to be a creator! Social media can feel like the Wild West at times and what works always seems to be in flux, but there's no better time than…
- Fit Biz U
FBU 390: How to Use "Beta Testing" as an Effective Lead Magnet
We've talked about how to use beta testing to fine-tune your products before you launch them, but did you know you can use it as a lead magnet, too? In this…
- Fit Biz U
FBU 389: Should You Run A Launch?
Launching is an exhaustive process, and it's not for everyone! So how do you know if running a launch is right for you? Today, Jill delves into the concept of…
- Fit Biz U
FBU 388: How to Write High-Converting Emails + Posts with Mike Millner
In this episode, Jill interviews Mike Millner, a nutrition coach and host of the Mind Over Macros podcast, about his journey in the nutrition space and his…
- Fit Biz U
FBU 387: How Successful Business Owners Handle Inevitable Problems That Come Up In Their Business
Successful business owners aren't the type to give up at the first sign of hardship—they trust themselves, they iterate, and they see all problems in their…
- Fit Biz U
FBU 386: All Things Sales Calls with Jasmine Shea of The Yes and Co.
By now you've heard the cliché, "selling is service," but it's easier said than done to believe it. Society has conditioned us all to think that selling is…
- Fit Biz U
FBU 385: Q1 Was JillFit's Best Quarter Ever - Here's How We Did It
Quarter 1 of 2024 was JillFit's highest revenue generating of all time, with over $400,000 coming in to the business. Today, Jill is sharing every lesson she…
- Fit Biz U
FBU 384: How To Identify A Program Or Product To Sell
In this episode, Jill answers a question about how to identify a program or product to sell online. She explains that there are three types of online products…
- Fit Biz U
FBU 383: How to Set Up a Referral System for Current or Previous Clients
Setting up an affiliate or referral system is a great way to leverage former clients into new ones. When people get great results with you, they're likely to…
- Fit Biz U
FBU 382: What To Do When You're Stuck And "Things Aren't Working"
In this episode, Jill discusses what to do when things aren't working or when you're feeling stuck in your business. She emphasizes the importance of doing the…
- Fit Biz U
FBU 381: Building Your Side Hustle While Working Full-Time
When you have bills to pay, you can't just tough out a shitty situation while you build your business. Of course there's something to be said about urgency…
- Fit Biz U
FBU 380: Understanding the "Buffer Phase" of Scaling an Offer
If you do the same things over and over again, why would you expect a different outcome? In business, you'll inevitably run into a buffer phase as you scale…
- Fit Biz U
FBU 379: Basic Online Business Terms to Know
In today's episode, Jill provides an overview of basic online business terms you should know as an internet entrepreneur. She explains the three phases of…
- Fit Biz U
FBU 378: Exactly How I'd Capitalize on a Viral Video
The Instagram algorithm rewards intermittently, and right now seems like a great time to try to get your posts in front of more eyes. For some, going viral is…
- Fit Biz U
FBU 377: Steps for How to Sell a Program Before You Create It
No one wants to spend hours, days, weeks, or even months creating a program you know is great, just to get no sales. If you don't want to spend time creating a…
- Fit Biz U
FBU 376: Steps to Level Up the Customer Experience for Your Clients
While this podcast often focuses on everything that happens before you make a sale, it's important not to forget what comes after: fulfillment and customer…
- Fit Biz U
FBU 375: 3 Steps to Recording a Stellar SOLO Podcast
In Jill's opinions, podcasting is one of the best things you can do for your online business. Public speaking is a non-negotiable business skill, and…
- Fit Biz U
FBU 374: The Camera Scenario: THE #1 Tool That Will Transform Your Messaging
Sometimes you may wonder why people aren't connecting with your content, aren't engaging with you, and aren't buying your services; it's likely because they…
- Fit Biz U
FBU 373: Gradually, Gradually, Gradually, SUDDENLY: How Success Really Works
We're never in charge of how long it takes to build trust in online business, and because of that, growth often happens slowly over time, and then all at once…
- Fit Biz U
FBU 372: Can Your (Small) Audience Sustain a Group Offer?
In this episode, Jill discusses what to do if you feel like your small audience can't sustain a group coaching offer. She explains the three types of offers…
- Fit Biz U
FBU 371: Letting Go of the Fear of Judgement Changed Leah Marie's Life
There are plenty of reasons why people are too afraid to start online businesses, but mindset challenges and fears of judgement tend to be most common. These…
- Fit Biz U
FBU 370: Exactly How Concita Made Back TWICE Her FBA Investment in 2 Weeks
It's easy for Jill to talk about why FBA is a great investment—it's her program!—but what about hearing about it directly from someone who has first-hand…
- Fit Biz U
FBU 369: The 5 Reasons People DON'T Buy - Sample FBA Coaching Session
It's FBA cart-open week at JillFit and in this episode, Jill is sharing a sample of the first portion of a typical FBA coaching call. This session, Jill shares…
- Fit Biz U
FBU 368: 2 Questions to Ask When You Want to Level Up (+ FBA Now Open!)
Door are open for Fitness Business Accelerator! If you've ever wanted an overview of what FBA is, what's taught in the course, and who it's for, this episode…
- Fit Biz U
FBU 367: #PostsToProfits REPLAY #3: How to Sell without Sleaze + Creating Your Irresistible Offer
After parts 1 and 2 of the #PostsToProfits replay, you now know that you have authority and can really help people, you've learned how to speak to your ideal…
- Fit Biz U
FBU 366: #PostsToProfits REPLAY #2: How to Attract + Speak Directly to Your Ideal Client to Generate Coaching Inquiries
The internet business space isn't just more saturated, it's more sophisticated than ever before. That means if you want to attract clients who are excited to…
- Fit Biz U
FBU 365: #PostsToProfits REPLAY #1: What Problem Are You Solving?
In the #PostsToProfits bootcamp, Jill is sharing everything you need to know to turn your following into an actually profitable business. So many online…
- Fit Biz U
FBU 364: 3 Changes to be Ready for in the Online Coaching Space in 2024
The online space is changing—it always does. And while sometimes change can be frustrating, if you can recognize and get in front of these changes, you can…
- Fit Biz U
FBU 363: Why Don't People Support You or "Get" What You're Doing
Not everyone understands and knows about digital business and online coaching. In fact, if your family and friends come from a regular and traditional job they…
- Fit Biz U
FBU 362: Overcoming Perfectionism to Finally "Show Up" Consistently
One of the main obstacles that new online coaches face with social media is not being able to be consistent. This can happen due to several reasons: the person…
- Fit Biz U
FBU 361: How to Avoid Falling into the Comparison Trap as a New Coach
The antidote to comparison is being in love with your own journey. Even though every professional working as an internet business owner wants the same outcome…
- Fit Biz U
FBU 359: How to Succeed at a Sustainable Pace (for You)
The Internet biz is all about focusing on your own journey. You can look at what other coaches are doing online, but eventually you will need to be ok with…
- Fit Biz U
FBU 358: Gatekeeping is out + Why Now is the Non-negotiable Time to Start Your Online Business
It's no secret—the online space is rapidly evolving, so it's more important than ever to get out there and get your online business started. In the past, the…
- Fit Biz U
FBU 357: The Bare Minimum You Need to Build an Online Business
There are a million ways to build an online business, and a million bells-and-whistles you can be added at any moment, but instead of getting caught up with…
- Fit Biz U
FBU 356: A 17-Year-Long Online Business Success Story with James Wedmore
So many people experience a defining moment in their lives that causes them to feel unworthy or that they aren't enough, and then they spend the rest of their…
- Fit Biz U
FBU 355: Online Business Basics Part 5: Create Your First Irresistible Offer + beta test it
There are more opportunities for success now than ever before, but that doesn't stop the idea of starting an online business seem terrifying and overwhelming…
- Fit Biz U
FBU 354: Online Business Basics Part 4: How to Get Folks on Your Email List (And Why You Need To)
In the fourth episode of the Online Business Basics series, Jill shares the importance of email marketing as a foundational business principle. It may seem…
- Fit Biz U
FBU 353: Online Business Basics Part 3: Using Your IG and FB Stories to Build Trust and Sell
In part 3 of the Online Business Basics series, Jill emphasizes the need to build a solid brand with meaningful connections if you want to have a long-lasting…
- Fit Biz U
FBU 352: Online Business Basics Part 2: Social Media Best Practices (to Acutally Make Money)
This podcast can get deep in the weeds of business at times, but an overload of information can make you feel like there's too much that needs to be done. And…
- Fit Biz U
FBU 351: Online Business Basics Part 1: Overview of Online Business in 2024
There's no better time than the beginning of the year to get back to the basics. This episode is the first in a brand-new series to help you strengthen the…
- Fit Biz U
FBU 350: 5 Ways to Ensure You Have Your Biggest Business Year Yet
In this episode, the first in a brand new series on business basics, Jill emphasizes the importance of focusing on three key areas for success. She reflects on…
- Fit Biz U
FBU 349: Maximizers vs. Satisficers + Pushing Yourself in 2024
Are you always pushing for things to be better, or are you more than happy to keep things up how they've always been? In this episode, Jill discusses the…
- Fit Biz U
FBU 348: Tie Up These 6 Loose Ends for Your Business Before 2024
The end of 2023 is quickly approaching, which means its time to tie up any loose ends you might have left open in your business. In this episode, Jill Coleman…
- Fit Biz U
FBU 347: 5 SKILLS Online Business Owners MUST Master
If you want to get serious about business in 2024, there are five skills that every online business owner must master. Just like learning exercise science…
- Fit Biz U
FBU 346: 5 Ways to Generate A Quick "Back End" Cash Infusion
If you need a quick way to generate some revenue in your business, you might consider trying out a back-end offer. Back-end offers are not front-facing or…
- Fit Biz U
FBU 345: How to Grow + Nurturing Your Email List When You're NOT Launching
Writing an email newsletter is an important part of running an online business, but how do you grow and nurture your list when not launching? Email marketing…