Shows / Business Tao with George Kao
Business Tao with George Kao
George Kao shares a unique message for business: Create without resistance. Connect without guile. Succeed without stress. Find his best articles here: https://www.GeorgeKao.com . Topics include Authentic Marketing, Joyful Productivity, and Healthy Money. New episode every Monday. georgekao.substack.com
Episodes
Business Tao with George KaoHow to be a conscious influencer? Authentically grow by supporting your audience's sovereignty 🌟
Many people have lost connection with their inner authority. So when they sense confidence that promises to solve their problems, they gravitate towards it…
Business Tao with George KaoA Surprising Antidote to Content Perfectionism...
One realization, early on my in my content creation journey, set me up for life: "The vast majority of your content isn't going to make an impact." I know that…
Business Tao with George KaoDevelop an urgency to create content...
Nothing in my business is as important as being in a consistent rhythm of content creation.It is how I get smarter in my field.It’s how I develop the writings…
Business Tao with George KaoWhere you are in your business right now is exactly where you need to be...
You can read the post here: https://www.georgekao.com/blog/perfectnow This is a public episode. If you would like to discuss this with other subscribers or get…
Business Tao with George KaoShould we create “irresistible” offers?
Over the years, I’ve become sensitized to marketing manipulation. By watching/listening to this episode, you’ll also gain more conscious control over your…
Business Tao with George KaoShould we give free or discounted services to friends and family?
As a heart-centered business owner, you’re very supportive of others. This can mean you’re not mindful about your boundaries sometimes, and you give away more…
Business Tao with George Kaolearn to love your business building actions...
If you can learn to love the process, you'll stick with it... and if you stick with it, you'll practice enough to succeed. This is a public episode. If you…
Business Tao with George KaoAvoid these misleading marketing tactics (for small businesses)
Which marketing methods have been used on you, that turn you off? Take notice. Don’t use such methods. Authentic marketing is simply following the Golden Rule…
Business Tao with George Kaoauthentic success is reached by working through the daily uncertainty
In my courses, I resist being "too" step by step about everything. Some complain that they want exact detailed steps so that they don't have to be uncertain…
Business Tao with George KaoEvery small business needs a stable rhythm of offers
I’ve written a lot about the importance of creating and distributing content… it’s a great foundation for an authentic business.What I haven’t emphasized as…
Business Tao with George KaoWhen business is tough, you need connect more -- internally and externally
How to keep your business growing when sales are slow, and to do it authentically? Connect more internally: with your deep source of security, compassion…
Business Tao with George KaoWhy I don't like marketing funnels… (and a healthier alternative)
Dear soulpreneurs — you don’t need a “marketing funnel” to succeed in your business…May this video inspire you to align your marketing strategy with your heart…
Business Tao with George KaoGive 10% of your attention to your fellow small creators
The accumulation of attention in the hands of a few will erode the diversity of creativity, true livelihood, and authentic business… Where is your attention…
Business Tao with George KaoWhen you’re feeling “not ready” to put your work out there…
I see a lot of aspiring business owners doing this:You’re waiting until you’re “ready” before you take the leap.A dear client asked me about the “thin line…
Business Tao with George Kaoauthenticity and money making
An audience member wrote the following to me, and maybe some of you can relate…“I long for the ability to create without any thoughts of money…to create…
Business Tao with George Kaostop marketing to the lizard brain and instead appeal to the best in others
A few years ago, I stopped marketing to the reptilian brain. My conscience could no longer tolerate it… By “lizard brain” I mean the parts within people that…
Business Tao with George KaoDescribing the variety of what you do — being a multipotentialite or multi passionate business...
“I’m hoping that I can find a way to weave things together in a way that makes sense, resonates with buyers, feels enjoyable, and generates income.” — a client…
Business Tao with George Kaowhy I don't mind being "boring" in my content
Trying to attract with visuals tends towards a shallower engagement with one's audience… This is a public episode. If you would like to discuss this with other…
Business Tao with George KaoThe 3 Stages of Content Creation
When you create something and people don't get it, you shouldn't quit. You simply need to test more ideas. This is why I believe in the importance of the 3…
Business Tao with George KaoI don't use "lead magnets". Here's why...
I don't believe your email list is your most important business asset... It's really about having a genuine connection with your audience and treating them…
Business Tao with George KaoShould we sell to the client's pain points?
There's too much mercenary marketing advice out there. Even if it might get us a few more clients in the short-term, we don’t want to put more negativity into…
Business Tao with George KaoHow to demonstrate your expertise (and how not to)
You don't need to prove yourself as #1 in your field, or best selling author or any kind of puffery. All those tactics will feed your "fixed mindset". Instead…
Business Tao with George KaoI tried giving away my courses for free. Here's what happened...
Years ago, I championed the idea that all knowledge should be freely available online, aiming to accelerate humanity's progress. When I actually tried it, I…
Business Tao with George KaoSimplify your gentle launches ✨ The 2 dates that matter...
My gentle launches are simple: Early bird for 1 week, then regular price for 1 week before the course begins :) This is a public episode. If you would like to…
Business Tao with George KaoBusiness growth via a lighter, nimbler way -- "Gentle Launches"
Watch/listen to this episode first… Follow-up question I received: "So let's say we have an offer like with your example, 3 're-works' over 6 weeks... once…
Business Tao with George KaoWant to Create Quality stuff? Focus on Quantity.
This principle has been essential to my success. How do I make great content? By making more content, and observing what spreads. How do I improve my skills?…
Business Tao with George Kaoi never feel ready (when i begin)
how to feel ready to put your work out there? begin, explore, publish, repeat. This is a public episode. If you would like to discuss this with other…
Business Tao with George KaoSell your services consistently EVEN IF you're inconsistent on social media or content creation...
Even if you haven't been actively posting on social media or creating content, don't let it stop you from gently launching new offers and services to your…
Business Tao with George KaoPricing and financial aspirations... enoughness and giving back
In this video, I discuss a different perspective on pricing -- charging based on "enoughness" and compassion -- rather than the common advice to charge what…
Business Tao with George KaoAnnouncing: 2024 Instagram for Soulpreneurs Course
Get all the info here:https://www.georgekao.com/instagram If you have any questions about the course, ask it here.Wishing you a good day and weekend! 🌞 This is…
Business Tao with George KaoDevelop an urgency to create consistently 💪🏽
Of all the things that I do in my business, the most important thing—and I hope to inspire you to consider this for yourself as well—is to stay in a consistent…
Business Tao with George KaoIgnore marketing trends. Focus on substance.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
Business Tao with George KaoNot doing the things you say you want / plan to do? 4 solutions to support your motivation at work.
1. Don’t beat yourself up :) because at least you have a vision! Many people don’t. And we’re all in the journey of learning how to properly motivate…
Business Tao with George KaoYour *consistent* practice of creating content = an important ministry to your ideal audience...
Here, I talk about the faith that I have in the potential of my content to make an impact -- and hope to inspire *you* to take on that kind of belief for your…
Business Tao with George KaoFocus *first* on your few fans -- care for what *they* care about and you'll grow a true audience...
Here's what I would tell my younger entrepreneurial self -- ditch the quest for a huge audience and social media fame. I made that mistake. Within two years of…
Business Tao with George KaoThe stupidly-simple secret to my success...
1) more focused hours, 2) way more breaks than most people take, 3) constant reparenting of myself... In the video I also mentioned that I'd share the format…
Business Tao with George KaoI don’t mind being unattractive in my marketing...
I have a strong stance on how “attractive” one needs to be in their brand, website, and social media presence, in order to attract ideal clients… I’ve worked…
Business Tao with George KaoFind *joy* in your marketing -- by expressing your values and heart
Authentic marketing means that we practice en-joying the experience of showing up for our marketing. How? By bringing our energy/focus to expressing our values…
Business Tao with George KaoDon't niche yourself... but *do* niche your offers.
For years I tried narrowing my business to a niche, but having interests for multiple areas, I struggled. Now after 14 years of successfully providing myriad…
Business Tao with George KaoConsistent email newsletters -- tired of making them? You need a much lighter process...
See my newsletter examples: https://www.GeorgeKao.com/monthly This is a public episode. If you would like to discuss this with other subscribers or get access…
Business Tao with George KaoCreate lightly ✨
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
Business Tao with George KaoMarketing & business actions that are worthy of the soul's attention ✨
0:00 Authentic marketing avoids showy tactics and aligns with a deeper purpose and higher mission. 00:41 Authentic Marketing is the process of a business…
Business Tao with George KaoMy thoughts on Energy Signature ✨ and finding our soul group clients and audience 🤗
In this video I explain that your "energy signature" includes everything about you that resonates with your ideal audience - your visual branding…
Business Tao with George KaoDon’t try to get attention. Be yourself and see who shows up.
In marketing, we typically learn about the importance of getting people’s attention.To try to stand out, to be more charming, to be more persuasive.But that’s…
Business Tao with George KaoHow to Create Quality? Focus on Quantity.
This principle has been essential to my success.How do I make great content? By making more content, and observing what spreads.How do I improve my skills?By…
Business Tao with George KaoThe opposite of #hustle -- joyful calm productivity
Is it possible to be emotionally relaxed and joyful, yet highly productive?Think of a master in martial arts … they aren’t fretting, tense, worried, or…
Business Tao with George KaoI never feel ready (when I begin)...
I see a lot of aspiring business owners doing this:You’re waiting until you’re “ready” before you take the leap.A dear client asked me about the “thin line…
Business Tao with George KaoMoney follows confidence.
A few thoughts on how to develop authentic confidence...Notice that money tends to flow to those who are most confident. However, fake confidence is too…
Business Tao with George Kao"I'm not cut out for social media... I'm too introverted / intense / not everyone's cup of tea..."
If you think social media marketing / content / promotion isn't meant for you because of your personality or type of content you create, listen to this episode…
Business Tao with George KaoIntroducing yourself on a podcast or group call... make it an experience ✨ of your energy signature
00:00 Introductions should serve as an "energy signature transmission," not just information transfer. 00:43 Aim for an energetic performance that resonates…
Business Tao with George KaoCreating a business you LOVE requires ongoing dedication / a stable schedule...
While spiritual guidance can provide some direction, it often doesn't understand the practical demands of building a stable business. You need to listen to…
Business Tao with George KaoA more authentic strategy for growing your reach via social media ads 🙌🏾
A seven figure marketer recently went bankrupt from running too many ads without nurturing a real audience. The lesson? Ads should serve your audience with…
Business Tao with George Kao(short) Your business numbers are perfect right now...
However much engagement you're getting on your social media, however many clients you have right now, however much money you might be making right now, is…
Business Tao with George KaoRespecting your audience's free will / sovereignty -- Light side vs Dark side in your marketing...
Much of the marketing that's taught by online influencers is aligned with the dark side: fixation on outcome and control of one's audience... This is a public…
Business Tao with George KaoHow often should you post content?
I hope this episode answers the question once and for all :) This is a public episode. If you would like to discuss this with other subscribers or get access…
Business Tao with George KaoAim not for fame, but for deeper service, and greater truth of expression...
There's an unspoken assumption in marketing:More followers/fans lead to more clients, more fulfillment, more freedom.This is like saying more money equals more…
Business Tao with George KaoDon't niche yourself. DO niche your offers.
A lot of us heart-based solopreneurs rebel against the advice that we have to find and commit to a niche. Maybe we consider ourself to be a multipotentialite…
Business Tao with George KaoHave grand ambitions, but hold lightly to the timeline. Dedicate to your daily plan and practices.
Your ambitions can be as grand as you want them to be. What inspires you? Dream it! Yet, when it comes to the timeline of when those dreams are met -- hold to…
Business Tao with George KaoMy New Course -- "Interview Mastery" -- Clarify Your Message and Expand Your Reach with Soulful Conversations
See course details and enroll here:https://www.georgekao.com/interview I’ve been interviewed on more than 100 creator channels, podcasts, and summits.I’ve also…
Business Tao with George Kao"Light Marketing" -- activating the light side of the force💡 in your business / lightside marketing
The force is strong within you... become aware of the potential within yourself of both -- light marketing and dark marketing...Comment…