Shows / Fit Biz U
Fit Biz U
Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple…
Episodes
- Fit Biz U
FBU 224: 3 Major Parts of a Launch + How to be Ready for Them
It's completely normal to put pressure on ourselves before a big launch. We want great results with great sales, right? For that reason, it's smart to know in…
- Fit Biz U
FBU 223: Setting Up a Group Coaching "Pod"
A few people in your audience, especially beginners, will prefer to be part of large groups. More advanced business owners, however, most likely will want more…
- Fit Biz U
FBU 222: Creating a Compelling Offer That Addresses Client Objections
In this episode, you will learn a few strategies to use when it comes to creating offers for the summertime and holiday seasons. Jill explains that just…
- Fit Biz U
FBU 221: Increase Sales by Helping Clients Self-Identify Their Struggles
In this episode, Jill unpacks a system that her student Ashley utilizes in her online fitness business in order to help potential clients self-assess and…
- Fit Biz U
FBU 220: How to Launch a High Ticket 1:1 Coaching Offer
The coaching offers that we can create for our online business can be developed in multiple ways. There are several details and combinations that can be made…
- Fit Biz U
FBU 219: Overcome Feelings of Scarcity with these 7 tools
This episode is all about dealing with feelings of scarcity. Jill explains that when we have an online business it's normal to sometimes feel like we hit a…
- Fit Biz U
FBU 218: How to Get More Self-Confident in Training Clients
When starting to build a career as a trainer, especially as an online trainer, it's really common to doubt yourself. You might think you don't have the right…
- Fit Biz U
FBU 217: 3 Ways to Handle Haters and Trolls Online
People who follow you already might agree with your opinions and your content, because they are there for a reason. However, a few people might question you…
- Fit Biz U
FBU 216: FBA Launch Debrief – Part 2
Join this second episode as Jill debriefs all the strategies her and her team followed to launch FBA (Fitness Business Accelerator – Jill's Signature Program)…
- Fit Biz U
FBU 215: FBA Launch Debrief – Part 1
Listen in on this episode as Jill debriefs all the strategies her and her team followed to launch FBA (Fitness Business Accelerator – Jill's Signature Program)…
- Fit Biz U
FBU 214: The Ombre Method: Creating Seamless Sales Through Lead Magnets
In this episode, Jill explains the concept of The Ombre Method. In order to increase your chances to have a successful launch with a high number of sales, it's…
- Fit Biz U
FBU 213: Business Post-COVID (The Pandemic Boomerang)
In this episode, Jill gives you amazing tools to transition to a full online business if you are having difficulties continuing to grow your brand now that the…
- Fit Biz U
FBU 212: Messaging Your Offer for Maximal Sales with Laura Schoenfeld, RD
As a fitness coach, it's really important to plan and create offers and programs that work for your clients. Although you can't guarantee that your client will…
- Fit Biz U
FBU 211: The Best Technology Tools for Beginners
Technology can be a huge challenge for someone just starting to create an online business. There are an infinite amount of roads to go down, and platforms to…
- Fit Biz U
FBU 210: Jill's 3 Real Life Examples of Bad Investments
It might surprise you, but Jill has made a few bad investments in her business. No one is free from making mistakes, messing up, trying to focus on too many…
- Fit Biz U
FBU 209: Creating Easy-to-Follow Programs for Q2
Jumping to the second quarter of the year, it's important to evaluate what has been working and what has not been working in your business. With summertime…
- Fit Biz U
FBU 208: Pep Talk: Who Said It Was Going to be Easy?
In this episode Jill talks about the importance of not giving up if you really want to keep your online business up and running but also accepting that if you…
- Fit Biz U
FBU 207: 4 Tips to Create Captivating Social Media Captions
Connecting with your ideal client (a.k.a. that individual that is the perfect example of someone who would invest with you) is not a simple task. But we can…
- Fit Biz U
FBU 206: The Best Way to Get Your Audience Engaged
Having an engaged audience is a huge advantage when promoting your offers online or launching a new program. But, how do we 'train' our audience to engage with…
- Fit Biz U
FBU 205: How to Deal With Clients' Uncertainty
There could be a lot of reasons why someone would not buy your program or invest with you: they could think now is not the perfect time, maybe they think they…
- Fit Biz U
FBU 204: What It's Like to Work With Me
In this episode of Fit Biz U, Jill explains the current online coaching scene and the numerous differences between coaches nowadays. In addition, you will…
- Fit Biz U
FBU 203: 3 Ways to Bust Through a Business Plateau
In business, there's always a moment where we think we hit a wall. We might think that there's not much more to do, that all the options have been discussed…
- Fit Biz U
FBU 202: 6 Key Steps for Starting Your Online Business from Scratch
It's really easy to compare your journey with someone else's. It's sort of inevitable to keep comparing numbers, followers on social media, results, etc…
- Fit Biz U
FBU 201: The Wannapreneur Way of (Not) Doing Things
In this episode, Jill explains the concept of being a 'Wannapreneur'. This type of person usually has a million ideas of businesses, has everything planned…
- Fit Biz U
FBU 200: 4 Steps for Balancing Your Personal Life with Your Work Life
In this episode, Jill talks about how to integrate your personal life with your work life. When you work in the digital space, it's really easy to be caught up…
- Fit Biz U
FBU 199: Market Research: Getting Information from Your Audience
Market research is a fancy name that simply means asking your audience questions. As an online coach, it's important to connect with your potential clients and…
- Fit Biz U
FBU 198: Seeing Biz Problems as Clinical as Possible
It's really easy to see a problem as a result derived from several other problems. In online business it's the same thing: a social media post doesn't have too…
- Fit Biz U
FBU 197: Cultivating High Self-Worth + Competency
The outcomes of your online coaching business will match the effort you put into it. When we fully commit to something (business, health, fitness, etc) there…
- Fit Biz U
FBU 196: 5 Questions to Ask to Understand Your Ideal Client
One of the most common problems that people starting an online business face is questioning if they will get any client at all. What most people don't realize…
- Fit Biz U
FBU 195: Success Mindset vs. Struggle Mindset
Mindset is a choice we make every day. When it comes to business, it's no different: there's the success mindset and the struggle mindset. Which one do you…
- Fit Biz U
FBU 194: Making Your Business Anti-Fragile
At the beginning of your business, every little thing that goes wrong seems like the end of the world, right? That happens only because you are at the very…
- Fit Biz U
FBU 193: When Your Mindset Doesn't Match Your Success
Success is a sign that all your hard work paid off, right? What most people don't know is that success can be the solution to all the problems or a trigger to…
- Fit Biz U
FBU 192: The Only 3 Things You Have Control Over in a Launch
When launching a new product or a new service, it's normal to want to control the outcome of the launch. We want people buying our thing, we want people…
- Fit Biz U
FBU 191: 7 Dial-Movers that Took JillFit to $1M in Revenue in 2021: Part 2
As a sequence to the previous episode, Jill continues to talk about the big dial-movers that took JillFit to increase its revenue in 2021. Jill explains the…
- Fit Biz U
FBU 190: 7 Dial-Movers that Took JillFit to $1M in Revenue in 2021: Part 1
Intention is a huge part of being successful. In order to get different results from something, we have to have a different intention, take action, and give…
- Fit Biz U
FBU 189: The 7-Figure Intention
Welcome to 2022! In the first episode of the year, Jill speaks about the importance of making different decisions and going through different routes in order…
- Fit Biz U
FBU 188: Power Lead: How to Inspire Excitement in Your Audience
Power Lead is a concept that successfully tries to show us the power of demonstrating positivity and excitement. This concept applied to online business means…
- Fit Biz U
FBU 187: Making Investments to Create Accountability
To spend money in order to receive money is a concept that not many of us get. Especially if you have a 9-5 job and receive your paycheck regularly, right? On…
- Fit Biz U
FBU 186: Adopting a Business Mantra
Mantras are like anchor thoughts we carry in our minds to solve a problem or to help us solve a problem. These thoughts have the power to transform our…
- Fit Biz U
FBU 185: Upper Limit Problem – Get Unstuck and Reach the Next Level
It's very comforting to reassure ourselves and be always in the same place. There's something good and calming in not taking risks and staying in the same…
- Fit Biz U
FBU 184: Overcome Your Business Fears and Take the Leap
Taking a leap of faith in our business is not only scary and intimidating, but it's also necessary. When we face fear of taking action, or taking the next…
- Fit Biz U
FBU 183: Holiday Sales - How to Market Your Holiday Offers (Part 2/2)
Special times of the year call for special products and offers. As the owner of an online brand, you should invest some time and energy to figure out how you…
- Fit Biz U
FBU 182: Holiday Sales - Creating Attractive Offers (Part 1/2)
Holiday season is very important for those who have an online brand. People are usually excited, wanting to get the most out of deals, and ready to buy from…
- Fit Biz U
FBU 181: Optimizing Your Written Content – Marketing & Copywriting (Part 3/3)
Written content is an important part of the process when launching a new product. By developing good writing skills you will be able to communicate effectively…
- Fit Biz U
FBU 180: Overcoming Client Objections – Marketing & Copywriting (Part 2/3)
There will always be different reasons why a person won't buy from you: cheaper offers, free alternatives, methods that already worked in the past for them and…
- Fit Biz U
FBU 179: Finding Your Core Belief – Marketing & Copywriting (Part 1/3)
Marketing and copywriting are important tools to sell your offer in a convincing way – without being too salesy. When you master these skills and make a strong…
- Fit Biz U
FBU 178: Improve Your Strategy to Improve Your Results
The process of launching a new offer or a new product for your current audience is a skill you'll develop the more you do it. However, each new launch must be…
- Fit Biz U
FBU 177: Conversation Marketing to Increase Numbers + Boost Sales
The quantity of your followers and potential buyers is way less important than the quality of them. That's why it's so important to have conversations…
- Fit Biz U
FBU 176: Biz Problems: How to Handle Them and Why They Matter
Building a business is not all sunshine and roses. There will be struggles, there will be tough decisions to make, and there will be difficulties you have…
- Fit Biz U
FBU 175: Managing Your Emotions During Your Launch
When we work on a project for a long period of time and we suddenly see it coming to life, it's only normal to want it to be a huge success. You know how much…
- Fit Biz U
FBU 174: You're a Leader Whether You Want to Be One or Not
Leadership is a very present skill when you become a coach or a mentor of any sort. Being part of the coaching industry – as a professional and not as a client…
- Fit Biz U
FBU 173: Attracting Clients Based on How You're Showing Up
In today's episode, Jill gives you an overview on a very personal topic: how are you showing up for your clients? What kind of message is being passed to your…
- Fit Biz U
FBU 172: How to Create a LEGACY Business with The Movement Maestro
The journey of building an online business involves creating a strategy that works, developing a relationship with your audience, and taking a ton of action…
- Fit Biz U
FBU 171: You Can Do Everything, but You Can't Do Everything All At Once
Attention is our most valuable asset. After all, where focus goes is where we will see results. The journey of being a business owner who is known for a…
- Fit Biz U
FBU 170: Being the Best to Build Your Business
You can have all the certifications, know all the best books, and listen to all the most popular podcasts, but if you are not good enough at what you do, your…
- Fit Biz U
FBU 169: How to Be Coachable
When you hire a coach or mentor to help you go from 'point A' to 'point B' with your business, chances are you're having problems that need solutions. For that…
- Fit Biz U
FBU 168: Your Success Is Going to Be Polarizing (Don't Feel Guilty about It)
Achieving a certain level of success in our personal life and business is something we should be proud of. The desire to share these happy moments and…
- Fit Biz U
FBU 167: Create a New Identity for Success and Leave Your Old Self Behind
"Everything you want is on the other side of fear." This quote by Jack Canfield illustrates this episode well. In this one, Jill talks about how important it…
- Fit Biz U
FBU 166: Why Making Investments Is Your Best Chance to Succeed
It takes a lot of courage to get to the "next level" and invest in your business. It is a leap of faith that requires both a new mindset and confidence. The…
- Fit Biz U
FBU 165: How to Identify Red Flags When Hiring a Coach
You should never feel bad about your relationship with a coach. It's an obvious idea, but there are still people who get misled and end up hiring a bad or…