Shows / Fit Biz U
Fit Biz U
Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple…
Episodes
- Fit Biz U
FBU 164: Why You Shouldn't "DIY" Your Business
In this episode of Fit Biz U, Jill gives you a few reasons why you should not DIY your biz after reaching a certain point. At first, it might be easy to run…
- Fit Biz U
FBU 163: Proactive Funding: How to Make Money Whenever You Need
If there is a good thing about entrepreneurship, it is that it's filled with opportunities. These opportunities can literally be created out of nowhere…
- Fit Biz U
FBU 162: What to Look for When Hiring a Business Coach/Mentor
When we're in the process of hiring a coach or a mentor, there are a few questions worth answering: "Can he or she help me get the results I want?"; "Is he or…
- Fit Biz U
FBU 161: Identifying + Selling to Your Ideal Client
Live business coaching with @christineflorywellnesscoach and we chatted all about how to get in the head of your ideal client, meet them in their current…
- Fit Biz U
FBU 160: Creating a Group Coaching "Pod" + Nonnegotiable's for a Successful Membership
Loved chatting with Claire, who is currently enrolled in FBA (Fitness Business Accelerator) and has taken so much action over the last 6 months in her…
- Fit Biz U
FBU 159: Niched Offerings for More Sales + How to Name Products/Services
Got to coach my friend Nina on her 6-month old business, chatted about all things 1:1 coaching, group coaching, more effective planning + marketing for more…
- Fit Biz U
FBU 158: Simple Steps to Overcome Imposter Syndrome for Good – Mindset Challenges Part 8/8
Imposter syndrome is a human condition that most people face at least once in their life. It's that feeling that you don't know what you're doing, or you think…
- Fit Biz U
FBU 157: Why People Don't "Get" What I'm Doing? – Mindset Challenges Part 7/8
Not everyone understands and knows about digital business and online coaching. In fact, if your family and friends come from a regular and traditional job they…
- Fit Biz U
FBU 156: Generating More Sales by Being More Consistent – Mindset Challenges Part 6/8
When we put effort into a project, it's really common to expect results immediately. For example: if you start a weight loss process, you might want to see a…
- Fit Biz U
FBU 155: The Key to Control Overwhelm and Be More Proactive – Mindset Challenges Part 5/8
Oftentimes, new things and new challenges generate a good level of anxiety and overwhelm. If you are just beginning in the online coaching space you know what…
- Fit Biz U
FBU 154: Less Perfectionism, More Consistency – Mindset Challenges Part 4/8
One of the main obstacles that new online coaches face with social media is not being able to be consistent. This can happen due to several reasons: the person…
- Fit Biz U
FBU 153: How to Avoid Falling into the Comparison Trap – Mindset Challenges Part 3/8
The antidote to comparison is being in love with your own journey. Even though every professional working as an internet business owner wants the same outcome…
- Fit Biz U
FBU 152: Succeeding at a Sustainable Pace – Mindset Challenges Part 2/8
The Internet biz is all about focusing on your own journey. You can look at what other coaches are doing online, but eventually you will need to be ok with…
- Fit Biz U
FBU 150: Creating a Strong Promise In Order to Sell
When a person is willing to invest in you, they don't care about the deliverables of your program (how many tutorials, zoom calls, exercise sheets, etc). They…
- Fit Biz U
FBU 149: How to Nail Your "Elevator Pitch"
Your "Elevator Pitch" is the one sentence (maybe two) that explains your online business in an easy way. This short sentence should be simple enough to the…
- Fit Biz U
FBU 148: Setting up the Legal Stuff for Your Business
When we first decide to pursue entrepreneurship, then decide it's time to start an online business, the first thing that comes to mind is the legal aspect of…
- Fit Biz U
FBU 147: How to Handle Clients Ghosting You
"Don't take it personally, take it seriously." After all, when a client stops answering you, stops replying to accountability texts and suddenly disappears you…
- Fit Biz U
FBU 146: Reasons Why You Can (and Should) Invest in Your Business
The path to a successful business doesn't only involve earning money, sometimes it also involves spending money. If you are stagnant with your online brand…
- Fit Biz U
FBU 145: Why Keeping Clients Engaged is More Important than Getting them Results
The coaching model of work is based upon getting results to a client, right? What most people don't know is that there is a lot of context involved with this…
- Fit Biz U
FBU 144: Independence Driven Coaching vs. Dependence Driven Coaching
Coaching someone into a goal – be it business related, nutrition related, or fitness related – is a skill developed with practice. It's understandable that…
- Fit Biz U
FBU 143: Less is More: Creating Effective and Digestible Programs for Your Audience
When creating effective programs that represent your business it's easy to think that the program should be huge with tons of deliverables, several weekly…
- Fit Biz U
FBU 142: Should You Plan Your Launches in Advance?
Depending on your business model, it's very beneficial to plan your launches in advance in an organized way. While it's common to have small launches spaced…
- Fit Biz U
FBU 141: What Does "Scaling a Business" Mean to You?
A lot can be done to scale your business and oftentimes people think that scaling means working more hours but that is not necessarily true. You can grow your…
- Fit Biz U
FBU 140: Easy and Tactical Strategies to Attract Your Ideal Client
As you build your online business, it's important to deliver your message to the right people. You want to attract the right audience while also trying to…
- Fit Biz U
FBU 139: Special Birthday Episode - 6 Biz Lessons Relevant to All Areas of Life
It's really important to learn from professionals that have expertise and are willing to share it with everyone else. Although your business journey is…
- Fit Biz U
FBU 138: Handling Your Customer Service with Integrity
Working with people is a challenge. Working with people through the internet is a skill. When you're in the internet business space, tasks like customer…
- Fit Biz U
FBU 137: Crafting Your Signature Transformation Program
In business it's good to think differently and ask yourself questions like: 'What does my client really need?' and 'How can I actually help them?' Although…
- Fit Biz U
FBU 136: How to Name Your Products + Services
When creating a new product or service for your digital business, one of the most important things to think about is the name. While it's very important to…
- Fit Biz U
FBU 135: Getting Your Mind (+ Actions) Right for Q3 and Q4 Goals
The actions and the results that have gotten you where you are now won't be enough to get you where you want to be. This is one super important message to…
- Fit Biz U
FBU 134: Do's and Don'ts on Text Messaging Services
A new business strategy that got trendy over the last few years is text messaging services. Whether you use this service as a way to communicate with your…
- Fit Biz U
FBU 133: 7 Ways to Expand Your Reach to New Audiences
Making sure that our audience is consistently renovating itself is a top priority for online business owners. Not only do we want to engage with followers we…
- Fit Biz U
FBU 132: Getting Your Podcast Up & Running with Qualified Guests
If you have or want to have a podcast, you know that bringing recognized people to your show is a powerful way to get more exposure. Well-known guests draw…
- Fit Biz U
FBU 131: Essential Skills to Look for When Hiring a New Team Member
One thing that is hard for business owners to do is delegate. However, when growing a business, a few vital steps are: sharing the workload with someone else…
- Fit Biz U
FBU 130: Maintaining Relevance + Commitment as an Online Business Owner
For most new business owners, standing out from the crowd is tough and this process gets even harder when you have been doing it for a while. Wondering how to…
- Fit Biz U
FBU 129: A-to-Z Guide on Expected Launch Conversion Percentages
Managing expectations is super important when running an online business, especially if you are in the first year of your business. This gets specifically…
- Fit Biz U
FBU 128: 40 Days to 40" Launch Debrief - Part 2
In the second part of this two part series, Jill talks about the final week of launching for her most recent program "40 Days to 40." Jill details the strategy…
- Fit Biz U
FBU 127: "40 Days to 40" Launch Debrief - Part 1
In this special episode, Jill shares with you the specific strategy used with her latest program launch "40 Days to 40". You will learn how she divided the…
- Fit Biz U
FBU 126: How to Arrive at Your Perfect Messaging + Reps as a Discernment Tool
When it comes to building a presence online and taking your business into action, the journey should be as important as the destination. If you feel like you…
- Fit Biz U
FBU 125: Getting on Video: The Tactics
When you are your own brand, there is no excuse: you have to show up on video. The dilemma comes when you know you're not good at it. In fact, filming yourself…
- Fit Biz U
FBU 124: Staying the Course and Mindset for this Business
Online business is a constant reinventing of yourself. No matter how accurate your content looks, you will always have to say the same thing in a different way…
- Fit Biz U
FBU 123: The 4 "To-Do's" of High-Level Launch Planning
It's no secret that you need to put a lot of thought into launching. In order to create an offer that actually is valuable for people to buy you need to…
- Fit Biz U
FBU 122: Aligning Business & Personal Development to Reach the Next Level
Personal development is one of the more important aspects of life you need to work on when you own a business. The business itself – and all the new skills…
- Fit Biz U
FBU 121: Photoshoot 101: Tips + Tricks to Create the Perfect Vibe for Your Pictures
The visuals of your business are as important as the results you get for your clients. When we talk about social media - where everything is so based on images…
- Fit Biz U
FBU 120: Active + Passive Marketing: How to Combine These Strategies When Launching a New Offer
Combining strategies is a really smart action to take when you're launching a new program or offering a new product. The posts you use to talk about your offer…
- Fit Biz U
FBU 119: The 7 "1%er Actions" To Scale Your Business
What does it take to unlock your business and make it profitable once and for all? You might think that it's a website, or a professional logo for your brand…
- Fit Biz U
FBU 118: How to Take Action as the Most Successful Version of You
Making decisions based on the current situation of our business might not be the best call. The hardest part to succeed is to see yourself succeeding; that's…
- Fit Biz U
FBU 117: Scaling Your Online Program to 7-Figures with Amber Brueseke of Biceps After Babies
The word entrepreneur has a unique connotation for each person, but we tend to interpret it as freedom. Being an entrepreneur means building a foundation today…
- Fit Biz U
FBU 116: Should You Put Your Prices on Your Website?
Potential clients need to know what the deal is, but the approach to putting your prices on your website actually depends on your offer. Does your program lean…
- Fit Biz U
FBU 115: 6 Big Dial-Movers to Go from Struggling to Successful
What does it take to take off? Working as a self-employed professional in the coaching industry is a self-discovery process, which is expected to become a…
- Fit Biz U
FBU 114: Starting + Growing Your Own Podcast: Everything You Need to Know with Chase Chewning
There are several ways to spread your message and reach your audience throughout the internet, but none have grown so much in recent years as podcasting has…
- Fit Biz U
FBU 113: How to Manage a Lot of 1:1 Clients on Your Schedule
Feelings of burnout are common when you have your own online business. So, once you start to burnout it's time to pay attention to your time management. You…
- Fit Biz U
FBU 112: Why Cheaper Doesn't Necessarily Equal More Sales
In today's episode Jill explains why high ticket offers are more compelling and attractive than low ticket offers. What costs less doesn't really mean it's…
- Fit Biz U
FBU 111: Building Out Your Online Product Suite
In this episode, Jill gives you an overview on the different products available when building your online coaching business. It's important to create offers…
- Fit Biz U
FBU 110: How to Use the Right Hashtags on Your Instagram Posts for More Traction and Engagement
Instagram is all about the algorithm, right? However, your posts and the number of likes, shares, and comments associated with it can be increased if you use…
- Fit Biz U
FBU 109: Anchor Actions to Rest, Recharge and Replenish
It might be hard for self employed people to plan time away from the business. If you can work 24 hours a day/7 days per week, you will end up doing it – which…
- Fit Biz U
FBU 108: How to Start Hosting Live Events – Marketing and Promotion Guidelines (Part #3)
A big part of hosting a successful live event is to promote it right. Your audience needs to plan their attendance first in order to enroll, so it's important…
- Fit Biz U
FBU 107: How to Start Hosting Live Events – Logistics, Organization & Details (Part #2)
Live events are really beneficial if you want to create connections with your audience and network a little bit. Although the logistics and organization of an…
- Fit Biz U
FBU 106: How to Start Hosting Live Events (Part #1) – Overview and Practical Benefits
One of the most valuable things you can do if you have an online business is to host live events. Not only is it important for networking, but it's also a good…
- Fit Biz U
FBU 105: On Practicing 'Batching' for Efficiency and Productivity
Do you ever sit and wonder how to organize things throughout your day when you have the whole day? Typically, when we work for ourselves and are our own…
- Fit Biz U
FBU 104: The Postpartum Fitness Space + the Business of Certification with Brianna Battles
Having an entrepreneurial business model is all about loving what you do. When you put together what you love doing, talking about and teaching with an actual…