Shows / Fit Biz U
Fit Biz U
Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple…
Episodes
- Fit Biz U
FBU 103: Presence and Persistence: Why Persistence is so Important in Building Your Business
When it comes to working from home it is super easy to not be productive or not get things done, simply because you're in a family environment. Setting…
- Fit Biz U
FBU 102: How to Recognize the Limits between Too Much Strategy and No Strategy at All
Taking advantage of specific strategies in your coaching business is a smart thing to do. But how much strategy is too much strategy? Although your coaches…
- Fit Biz U
FBU 101: E-mail Marketing Strategies (Part 3) – Selling Programs & Converting More Sales
Although creating and sharing valuable content via e-mail marketing is important, the end product we all want is to sell, right? Because your e-mail audience…
- Fit Biz U
FBU 100: E-mail Marketing Strategies (Part 2) – Attracting Warm Leads & Getting People on Your List
One of the most challenging steps of working with e-mail marketing is actually building an audience. In order to have more people seeing your offers and your…
- Fit Biz U
FBU 099: E-mail Marketing Strategies (Part 1) – Understanding the Baseline & Setting Up Content
E-mail marketing content is essentially more personal than social media content. The type of ideas shared via e-mail should be more personal and more…
- Fit Biz U
FBU 098: The Exact Benefits of Testimonials and Case Studies for Your Coaching Business
Testimonials are important because they come from people that have already gone through the process of working with you. Not only do they know you as a person…
- Fit Biz U
FBU 097: Sales Page 101 – How to Organize a Sales Page to Convert More (Part 2)
As we learned in the last episode, a sales page is not a place to dump a lot of information with no order or strategy because this will make it confusing to…
- Fit Biz U
FBU 096: Sales Page 101 – How to Create a Compelling Page to Generate More Sales (Part 1)
A sales page is the final step in your potential-client journey. That's why it needs to be compelling, authentic, safe, and convincing. It also needs to have a…
- Fit Biz U
FBU 095: SLO Funnels – Making Use of Low Ticket Offers When Selling High Ticket Offers
Launching big programs and selling high-ticket offers are the very base of a business, the solid foundation in which your income is based on. But, eventually…
- Fit Biz U
FBU 094: How to Apply Paid Traffic into Your Online Business – Part #2
At this point you probably know that paid traffic can be very advantageous for your online business, but when should you use it? What is the best time to…
- Fit Biz U
FBU 093: How to Apply Paid Traffic into Your Online Business – Part #1
Building your business out of paid traffic is an important tool you can use to increase your list of clients and optimize your sales. On the other hand, if…
- Fit Biz U
FBU 092: How to Attract Warm Leads with an "Experiential .PDF" Document
If you are an online fitness coach and are looking to level up your 1-1 coaching, this episode is for you! Here, Jill gives you the exact formula to create an…
- Fit Biz U
FBU 091: How to Repurpose Old Content to Make Easy Cash
Creating content for social media is always important for your business, especially if you're coming up with a new course or program. But what happens after…
- Fit Biz U
FBU 090: Best Practices on Creating Fitness & Health Certifications with Dr. Jade Teta
The fitness industry is crowded with professionals creating courses and even more with people wanting to get into courses. But, what if your audience already…
- Fit Biz U
FBU 089: Setting Client Boundaries: Why Sometimes You Need to Be the Boss
Setting boundaries with clients is important, but keeping them is vital. Since you are the professional in the client-coach relationship, you are responsible…
- Fit Biz U
FBU 088: How to Beat Instagram's Algorithm and Keep Your Visibility High
Visibility on Instagram is dropping for everyone. If you think it's happening with you because there's something wrong with your content, your message, or your…
- Fit Biz U
FBU 087: New Platforms and New Social Media: Is Clubhouse Really Worth It? with Danny-J Johnson
New social media are popping up all the time. You have to keep up with what's new in order to get everything you can from all the advantages these new…
- Fit Biz U
FBU 086: Free vs. Paid Content – Share Information While Charging for Transformation
Making a distinction between free content from paid content can be a tricky thing to do when you're just starting your business. Sharing things for free on…
- Fit Biz U
FBU 085: Entrepreneurial Integrity - How to Build a Solid (and Real) Business
Integrity and transparency are two of the most important values when running a business. Are you delivering for your clients what was actually agreed (like…
- Fit Biz U
FBU 084: What I Would Do If I Was Starting My Online Business from Scratch with Danny-J Johnson
Being a beginner on Internet business (less than 2 years showing up with consistency) is a tough phase to go through. Self doubt, impostor syndrome, lack of…
- Fit Biz U
FBU 083: The Golden Ticket Strategy to Build Your Online Membership
Oftentimes asking your clients for a referral might feel impersonal, right? Your client might feel like they're "selling" a friend or family member and for…
- Fit Biz U
FBU 082: Sales Calls Tips – How to Feel Comfortable Selling Your Offer on the Phone
Sales calls are a huge part of the process of getting new clients; especially if you're a beginner. Making the conversation comfortable and enjoyable should be…
- Fit Biz U
FBU 081: Best Time to Post – When Should You Share Your Content on Social Media?
Consistency on social media is the key to keep growing and expanding your business. Many questions people have around creating content revolves around timing…
- Fit Biz U
FBU 080: Creating High Quality Landing Pages to Attract High Quality Leads
One of the foundations of a successful coaching business is to attract new leads. By catching the attention of new people with a free course, a free pdf…
- Fit Biz U
FBU 079: Launching Strategies Part #2 – Back Pocket Tactics to Fire up Your Offers
Following up last episode's topic on launching new programs, it's important to know what strategies you can use when things are not going well. If your launch…
- Fit Biz U
FBU 078: What to Do When Your Program Launch is Flopping?
When we create a new program or coaching offer one of the most important steps of the process is the launching phase. We've done all the things, marketed all…
- Fit Biz U
FBU 077: Positives and Negatives of Having a Business Partner: Should You Have One?
Working with someone on a partnership capacity can go both ways: it can be really good and productive or really bad and stressful. It's an important decision…
- Fit Biz U
FBU 076: 3 Nonnegotiable Skills to Take Your Coaching from Amateur to Expert with Danny Coleman
Working with people in the fitness coaching industry demands a whole lot more than just explaining nutritional concepts, training details, or talking about new…
- Fit Biz U
FBU 075: Before, "Bridge", and After – How to Craft a Story Brand Online
Everybody has a difficult story worth sharing, right? Everybody has faced obstacles at some point during their journey to become an expert in something. If…
- Fit Biz U
FBU 074: Refutation Content – How to Come up with New Ideas When You're Feeling Stuck
Feeling stuck when creating content is completely normal when you have a coaching business. It may be hard to come up with ideas if we think everything has…
- Fit Biz U
FBU 073: 3 Ways to Feel More Qualified In Your Biz (Without Certifications)
Feeling qualified to help people reach their goals is not always a result of getting more and more certifications. If you know how to get results and you're…
- Fit Biz U
FBU 072: Sliding into DM's – How to Use Private Messages on Social Media to Make More Sales
Nurturing relationships via DMs on Instagram or Facebook is the #1 step to actually make a sale via social media. People sometimes jump straight to an offer…
- Fit Biz U
FBU 071: How to Adjust Financing Options for Your Coaching Business
Offering a financing system for your online course or program is one of the strategies you can use to make it more comfortable for a person to buy from you. By…
- Fit Biz U
FBU 070: Best Practices for a Refund Policy and Why It's Important to Have One
Sometimes people stay on the fence about investing their money in the unknown. It's understandable, but also, not the best thing for business, right? When you…
- Fit Biz U
FBU 069: Fitness Memberships – Retention Strategies (Part #3)
Bringing people into your fitness membership program might seem like the only thing you need to do to make it successful. In fact, the hardest part is keeping…
- Fit Biz U
FBU 068: Fitness Memberships – Pros & Cons of Creating One (Part #2)
Online memberships are a great way to help people and make good money along the way. But what are the pros and cons of having one? Should you create a…
- Fit Biz U
FBU 067: Fitness Memberships – Overview & How It Works (Part #1)
One of the modalities of Fitness Coaching available in the industry is membership coaching. Despite being similar to group coaching, memberships are…
- Fit Biz U
FBU 066: 5 Quick Ideas to Make $1000 This Week
One of the smartest things you can do with your business and your expertise right now is to come up with ways of making quick cash. Especially in the online…
- Fit Biz U
FBU 064: Growth Strategies: 3 Insights to Help You Get More Followers
Although more followers does not mean more clients, having a big audience on social media is a key factor for your business. Not only is attracting new people…
- Fit Biz U
FBU 065: 5 Easy Ways to Get More Images for Social Media
One of the most important tasks you need to be doing for your online brand is taking pictures of yourself. For two reasons: 1) You need to be seen. People need…
- Fit Biz U
FBU 063: How to Manage Your Expectations to Prepare for Ups & Downs
Staying in the game, trusting your capacity, and not giving up in the online business industry is the key to being successful. However, what if we don't get…
- Fit Biz U
FBU 062: Building the Best Relationship Possible Through DM's
Using social media, especially Instagram, for business purposes can be tricky for one reason: your DMs will always need to be open. That's one of the most…
- Fit Biz U
FBU 061: 5 Reasons Why You Need to Be Authentic and Transparent Online
One of the most fundamental ways to build trust online is to be reliable. People like to see realness. Your audience wants to see more of your personal life…
- Fit Biz U
FBU 060: 2 Reasons Why It Can Hurt to Ask for Discounts and Special Deals
Investing in your business is something you should really consider if you want to expand and grow. Hiring coaches, mentors, counselors and business strategists…
- Fit Biz U
FBU 059: How to Create a Pre Frame for Your Business and Stand Out Online
If you are just starting in the online coaching business, you might find it difficult to position yourself as an expert and build your personal blueprint. In…
- Fit Biz U
FBU 058: How to Create a Super-Niche 1:1 Coaching Offer and Generate More Money Quickly
When you promote your service online it's easy to fall into the mindset that you need to get as many clients as possible, all at once, and with the same offer…
- Fit Biz U
FBU 057: 3 Ways to Show Up More Authentically Everyday
Being who you are and showing your true self to your audience seems pretty easy to do, right? But it might feel uncomfortable letting somebody see parts of…
- Fit Biz U
FBU 056: Getting Family and Friends on Board!
Taking a leap of faith in your professional life requires more than just courage. Yes, it's important to feel self-confidence and self trust, but if you don't…
- Fit Biz U
FBU 055: 5 Simple Ways to Build Confidence as an Online Coach
Confidence is not an easy feeling to have when you're starting an online coaching business. Often times, you know you're good at something, you know you can…
- Fit Biz U
FBU 054: 4 Tenacity Tools to Stay Engaged in Your Biz for Longer
When you're starting an online biz often times it's hard to keep engaged in the process for a long period of time. You might start to have thoughts that this…
- Fit Biz U
FBU 053: Social Dilemmas at Work: What If Your Client Thinks Different from You?
If you are a business coach, consultant or mentor for other business owners from time to time you might be dealing with some sort of moral dilemma. One of your…
- Fit Biz U
FBU 052: Remodeling your Coaching Skills and Engaging in Better Relationships with Clients
Oftentimes when we are dealing directly with people who are clients we tend to take all of their actions personally. Maybe you are coaching an old friend, an…
- Fit Biz U
FBU 051: 7 Essential Mental Shifts to Move from Consumer to Creator
Starting an online business and making the transition from consumer to creator is hard. It can be difficult to simply stop seeing what other people are…
- Fit Biz U
FBU 050: Sales Mindset - How to Turn Your Insecurity into Action
When we come up with a new course, a new program, or a different product to launch often times we feel insecure about it. The scared mindset and expectation…
- Fit Biz U
FBU 049: The 6 Types of People Whom Entrepreneurship Is Not For
Entrepreneurship has this aspect of being "the dream work" that everyone can have if they work hard enough, right? Despite being a less strict and a less…
- Fit Biz U
FBU 048: Sales - IG Stories Content #5
The ultimate type of IG Stories content that is important for your business is: sales. In order to get clients you need to let them know that they can apply to…
- Fit Biz U
FBU 047: Documentation – IG Stories Content #4
Something that is as important as being professional and creating educational content on your stories is showing personal stuff and things related to your…
- Fit Biz U
FBU 046: Educate – IG Stories Content #3
One of the biggest reasons people might follow you on Instagram is because they believe you have solutions to their problems. Based on that, its important to…
- Fit Biz U
FBU 045: Engage & Ask – IG Stories Content #2
If you are talking to an audience on Instagram it's important to take them into consideration: try to know what they are interested, which topics they want to…
- Fit Biz U
FBU 044: Social Proof – IG Stories Content #1
Instagram nowadays is a key tool to be using in your business; everybody knows that at this point. But do you actually make use of all the possibilities this…