Shows / No BS Mastery Podcast
No BS Mastery Podcast
For experts and consultants ready to charge more, profit more, and deliver faster. This is your permission slip to build a freedom first business without employees.
Episodes
- No BS Mastery Podcast
Ep 92: The Difference Between a Freelancer and an Expert And Why You Want to be Intentional in How You Position Yourself
Do you feel stuck charging low prices for your work? Do you feel like people around you just don't ever want to pay more than you're asking for? In fact, they…
- No BS Mastery Podcast
Ep 91: How to Gain Financial Safety and Feel Financially Secure (Even if You Don't Have Lots of Money in the Bank)
I bet you have a number you want to make each month. Maybe it’s the holy grail of making six figures. Or maybe it’s the amount of cash you want to have in your…
- No BS Mastery Podcast
Ep 90: The Real Deal About Creatives And Their Art And Why Perfectionism Doesn't Help Your Clients
A designer recently told me they’re very intrigued by these one-to-three day intensive models, but their issue was they "can’t stop designing”. “My problem is…
- No BS Mastery Podcast
Ep 89: Rochelle Moulton and Jonathan Stark Dive Deep on Productized Services, Fixed and Value-Based Pricing, and Building Authority
Productizing your services is a hell of a great way to run a business, make better money and live a more sustainable life. For me, it was the answer to years…
- No BS Mastery Podcast
Ep 88: Truth Bombs About Retainer Models and Why They Are Not Profitable
Retainer model clients. Are they the holy grail of small agencies? Or the source of their eventual downfall. So many small agency owners are stuck in a feast…
- No BS Mastery Podcast
Ep 87: Why Focusing on the Money to Earn More Money Isn't Going to Make You More Money (and Where to Focus Instead)
Everybody wants to make more money without working more hours. That's the dream, right? That's what I sell: How to make more and more money while working fewer…
- No BS Mastery Podcast
Ep 86: Step Inside the "Non-Sales" Sales Conversation and Learn Why It's The Only Sales Convo You'll Ever Want to Have
Raise your hand if you hate sales. It's probably the most common thing that people struggle with when they're building a small agency. It's also the most…
- No BS Mastery Podcast
Ep 85: Jennifer Anastasi Implements the No BS Agency Model and Tells Us All About it: The Good, The Bad, and The Awesome
What does shifting from the old default model of working with clients to using the No BS Agency model actually look like? Super badass business owner Jennifer…
- No BS Mastery Podcast
Ep 84: Five Principles for Eliminating Never-Ending Revisions and Banish Scope Creep Forever
The never-ending revisions process and project scope creep are two of the key reasons that most small branding and creative agencies are not profitable. It’s…
- No BS Mastery Podcast
Ep 83: Exactly What BS Did We Cut and How Were We Able to Do It
“How is it even possible to do it that fast? Aren't you sacrificing quality? You must be selling templates.” These are just some of the biggest questions I get…
- No BS Mastery Podcast
Ep 82: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
In the creative agency space, almost everyone follows the same process to close clients. I did too. First, you network to find potential clients. Then when you…
- No BS Mastery Podcast
Ep 81: You Are The Hero Of Your No BS Agency
It's the beginning of January, which means a lot of us are thinking about goals and what we really want our next year to look like. What’s your vision for your…
- No BS Mastery Podcast
Ep 80: Exciting Business Goals for 2022 and Going All-In on What's Next
Every year, I do at least one, if not two, full days of strategizing and planning with Steve. And it’s not just imagining what we want for ourselves in the…
- No BS Mastery Podcast
Ep 79: The Business Model You Need if You Want Work-Life Balance and The Secret Behind a Successful Passive Income Business
Last episode, I told the story of how Steve and I started Worst of All Design and how it evolved into the No BS Agency model. Today, I want to share one more…
- No BS Mastery Podcast
Ep 78: Getting Out of the Fear Place, Selecting a New Business Model, and Fundamentally Changing the Way We Do Business
A couple of months ago, I started running Facebook ads again. And with Facebook ads, come all kinds of comments and Facebook trolls. Pissy comments don't upset…
- No BS Mastery Podcast
Ep 77: Julia Pimsleur Dives Into Why Mindset is the Key to Achieving Our Big Goals and the Mindset Practices She Encourages Us All to Adopt
We make assumptions all day long. And those assumptions dictate how we respond to people and situations around us. Whether it’s assuming the tone in your…
- No BS Mastery Podcast
Ep 76: Hillary Weiss on Finding, Visualizing, and Showcasing the Thing That Makes You Special in the World
What’s holding you back from putting yourself out there, whether in articles, on social media, in videos, or just sending emails to your list? If you’re…
- No BS Mastery Podcast
Ep 75: Focus on Process Over Product and Build Your Resilience
When you’re an entrepreneur, you’re in a constant state of not knowing. No matter how much you know, there is always more to learn. You can’t know everything…
- No BS Mastery Podcast
Ep 74: Seth Erickson Shares His Research and New Book on Why Storytelling in Business Works and How We Can Tell More Engaging Stories
You know you’re great at what you do. You know how to deliver value to your customers. But when it comes to communicating that, you’re struggling. A lot of…
- No BS Mastery Podcast
Ep 73: How to Guarantee Your Own Success
If you absolutely knew you were going to be successful, to have the business and the life you want, what would you pay to get there? What would you be willing…
- No BS Mastery Podcast
Ep 72: Jared Kleinert Peels Back the Curtain on His Processes, Habits, and Relationships That Have Allowed Him to Accomplish So Much at 26
Do you have a clear set of goals for your business each year? Or a systematic way of orienting your business toward your goals each quarter? I’m a huge fan of…
- No BS Mastery Podcast
Ep 71: Philip Morgan Explains Why Our Relationship to Risks Matters a Whole Lot When Picking Our Business Strategy and Specialization Area
How much risk are you willing to take? For some, the idea of taking a giant leap of faith is exhilarating. For others, the idea instantly makes them queasy…
- No BS Mastery Podcast
Ep 70: Jeffrey Van Dyk on Finding Your Perfect Market, the Work Only You Can Do, and the Messaging That Hits The Bullseye
Everyone wants to find their one perfect square inch of the market where they can go a mile deep, do good work, and make good money. You could chase what you…
- No BS Mastery Podcast
Ep 69: Nate Bagley on Nurturing an Amazing Relationship With Your Romantic Partner and Why This Is So Important in Business
Whenever people ask me how I built a business with my husband, they usually add, with an eye roll, “because I could never do that with my partner.” And I…
- No BS Mastery Podcast
EP 68: Talia Koren on How an Intentional and Wildly Successful Instagram Strategy Fueled the Growth of Her Business
What really goes into building your platform? Whether it’s Instagram, Facebook, LinkedIn or another site, building an audience for your business through social…
- No BS Mastery Podcast
EP 67: Dorie Clark Drops Truth Bombs About Playing the Long Game and How to Make Your Own Luck
What are you willing to do to get to what you really want? And how many times are you willing to hit a wall in the process of achieving it? You need clarity…
- No BS Mastery Podcast
EP 66: Dominic Monkhouse Gets Real on What it Takes to Build Grit, Resilience, and Really Strong Teams
Growth is challenging because growth requires change. And many of us are stuck in our ways and we don’t even know it. Which is why it can be so helpful to have…
- No BS Mastery Podcast
EP 65: Melanie Spring on Building the Business and Life You REALLY Want and Nothing But
When was the last time you visualized the details of what you want from your business and your life? Did you have a clear, specific picture of what that…
- No BS Mastery Podcast
Summer Quickie: Michelle Mercurio on Letting Go of Things (Even if They're Working)
Letting go is hard. It hurts when it’s time to retire something you worked really hard on and that you’re proud of, especially when it’s working. But sometimes…
- No BS Mastery Podcast
Summer Quickie: Melanie Gow on the Getting to the Core of a Story
There is so much talk about story. What’s your story? You need to have a good story for your brand. Blah, blah, blah. I think a lot of people don’t actually…
- No BS Mastery Podcast
Summer Quickie: Rachael Wonderlin on Creating Your Destiny
What if you reimagined the norms of your industry? Said no to the conventions that don’t work for you and worse, kept your business from being profitable?…
- No BS Mastery Podcast
Summer Quickie: Amanda Silver on Getting Off Defense and Taking Control
What do you want your business to look like? What would it take to stop playing defense and start getting into offense? When you’re operating in default mode…
- No BS Mastery Podcast
EP 64: Michelle Mazur Drops Truth Bombs on Messaging, Copywriting, and Bro Marketing
How’s your messaging? If you’re struggling with marketing your business and every time you sit down to write copy–any copy–feels like an epic slog because you…
- No BS Mastery Podcast
EP 63: Matthew Capala Gets Real About Website Psychology and the Modern SEO Way
SEO can easily become a massive distraction for the small service lifestyle business owner. Yes, it has value, but with changing algorithms and conflicting…
- No BS Mastery Podcast
EP 62: Jane Sagalovich on Creating Courses That Make a Difference and her Hybrid Approach to Online Courses
If effortless passive income were possible, you’d be on a beach somewhere with a margarita right now, or whatever your fantasy vacation looks like. But passive…
- No BS Mastery Podcast
EP 61: Bruce Eckfeldt on Leveraging Opportunities, Scaling Your Business, and Breaking Into a New Field with Maximum Impact
Do you know what you really want from your business? It’s not enough to say “I want more money,” or “I want to scale.” What is your life going to look like…
- No BS Mastery Podcast
EP 60: Iman Khan Spills Selling Secrets During Online and In Person Events, the Danger of Under Pricing, and Working on His Abundance Mindset
Pricing conveys value. If a potential client is wondering if they’re going to get bombarded with upgrade offers once they sign up, they won’t sign up. Being…
- No BS Mastery Podcast
EP 59: Jeff Bajorek Talks About His Sales Philosophy, Salesmanship, and the Sales Mindset
How do you feel about your sales process? How do you want to feel about it? Could it even be something you enjoy? So many people say they don’t want to be…
- No BS Mastery Podcast
EP 58: Mike Michalowicz on Authorship as a Vocation and Why Your Book Isn't Just a Glorified Business Card
A lot of us are scared to share our best stuff because then we think people won’t hire us or pay us for it. But why would we want to hide our best stuff behind…
- No BS Mastery Podcast
EP 57: Evelyn Powers on Evolving, Adapting, and Making Good Choices–in Business and in Life
Are you evolving in your business? With your industry? Or are you fighting it, scared to take the steps you need to take to build the business you know you…
- No BS Mastery Podcast
EP 56: Justin Esgar on Generating Ideas on the Fly, the Genius of Multiple Revenue Streams, and the Hard Climb to Profitable Conferences
Where are your blind spots? Is there something you love doing anyway that could make you a few extra dollars with minimal setup or maintenance costs? Can you…
- No BS Mastery Podcast
EP 55: Tara McMullin on What Simplification in Business Looks Like in Practice and Playing the Role You Want to Play While Having Fun With It
What have you overcomplicated in your business recently? Are you trying to solve problems by adding more to your plate rather than taking something off? It’s…
- No BS Mastery Podcast
EP 54: David Mammano on Letting Go to Find Opportunities, Building a Career Based on Joy, and Always Starting With The Right Intentions
Entrepreneurs can be a pretty Type A bunch. But what if letting go–even just a little–lets in your next big thing? Are there opportunities right in front of…
- No BS Mastery Podcast
EP 53: Kia Abrera on Starting Up a Video Production Company and Addressing Marketplace Misperceptions By Being Transparent with Pricing
From burned out to noped out, was there a moment that made you realize you’d had enough? Today, we're going to talk to Kia Abrera about her journey from burnt…
- No BS Mastery Podcast
EP 52: Matt Inglot on the Truth Behind Membership Sites, When a Business Truly Becomes Passive-Income, and One Advantage of an Agency Over a Service-Based Business
On today’s episode I’ve got serial entrepreneur and badass business owner, Matt Inglot. Matt owns several businesses, including Freelance Transformation that…
- No BS Mastery Podcast
EP 51: Jennie Nash on the Book Proposal Process, Writers and Their Passion, and Writing Books That Impact People Through Time and Space
Do you want to write a book? Do you know WHY you want to write a book? Do you have something you absolutely have to get on your soapbox about? Or do you wonder…
- No BS Mastery Podcast
EP 50: Aga Conboy on Niching Down, Nailing a Lead Product, and the Personal Growth it takes to Command Premium Pricing
On today’s episode, I’m excited to chat with badass marketer and business owner, Aga Conboy. Aga is an incredible example of what’s possible when you do the…
- No BS Mastery Podcast
Ep 49: Carl Gould on Having The Guts to Make the Obnoxious Offer No One Else is Willing to Make
Today, I'm bringing on a serious badass in the coaching and consulting world. Badass business owner, Carl Gould. Now, it seems like everyone and their mother…
- No BS Mastery Podcast
Ep 48: Dr. Cynthia Armand — Practicing Medicine, Teaching, Podcasting, Activism, Performing: Doing It All and Having a Ball
I’m really lucky to know a lot of amazing people. And there are a few that aren’t technically entrepreneurs! Dr. Cynthia Armand is my dear friend from college…
- No BS Mastery Podcast
EP 47: The Best of Show Your Business Who's Boss – Jesse Sommer
I invited Jesse onto the show right after he came back from a seven month stint in Afghanistan which happened to coincide with COVID happening so he came back…
- No BS Mastery Podcast
EP 46: The Best of Show Your Business Who’s Boss – Brett Lavender
We’ve been revisiting past episodes that really stood out and today I am bringing back my dear friend and speaking coach, Brett Lavender. If you like the way…
- No BS Mastery Podcast
EP 45: The Best of Show Your Business Who’s Boss – Jean Tang
We’ve been revisiting past episodes that really stood out and today I am bringing back Episode 10 with my dear friend Jean Tang. Jean is the owner of…
- No BS Mastery Podcast
EP 44: The Best of Show Your Business Who’s Boss – Amie Sheridan
I was recently visiting some old podcast episodes and I found a few gem moments in our conversations that I want to replay for you now and elaborate on a…
- No BS Mastery Podcast
EP 43: Lee Rowley – Getting Inside The Head of Your Clients, Finding The Words That Connect, and Why a Polarizing Voice Works and May Just Be What You Need
Ever felt like your marketing and copy was falling on deaf ears? No clicks, no buys, no nothing. It sucks when a new product launch or campaign doesn’t go the…
- No BS Mastery Podcast
EP 42: Nicole Antonio-Gadsdon – Where HR Fits in a Company's Brand, "Stealing" From Copywriters, and When HR Wears the Marketing Hat with Nicole Antonio-Gadsdon
Creating culture in your business comes down to WHO you hire. Even if it’s just you right now, it’s SUPER helpful to think about what kind of culture you want…
- No BS Mastery Podcast
EP 41: Michael Roderick – Building True Influence, Creating a Referable Brand, and "Finding Your Celine"
When you think about your brand, how referable is it? What makes a referable brand, you might ask? Point blank, it’s a brand that is easy to share with others…
- No BS Mastery Podcast
EP 40: Shannon Siriano Greenwood – Transforming a Business in Response to the Pandemic and Creating Unique Experiences — Offline or Online — For Your Community
We hear stories about how we should be, what our business should look like, what we should look like every day. But how are those messages hindering your…
- No BS Mastery Podcast
EP 39: Ben Potts – Running a Restaurant in the Pandemic, Spotting New Opportunities, and Starting a Consultancy Business
Building out a new arm of your business in the middle of a pandemic is no small feat-but sometimes it's necessary. In recent episodes, we've talked to…
- No BS Mastery Podcast
EP 38: Max Miller – The Magic of Taking Action and Reclaiming the Stories We Tell About Ourselves
We ALL tell ourselves stories. Usually they’re rooted in our childhood and how we were raised. Those very stories influence us in our everyday lives—and in our…
- No BS Mastery Podcast
EP 37: Kristina Semos – Responding to Business Challenges Due to COVID Without Devaluing Your Brand
2020 was challenging for SO many entrepreneurs. For service-based business owners working with other people face to face, life turned on its head back in…