Shows / No BS Mastery Podcast
No BS Mastery Podcast
For experts and consultants ready to charge more, profit more, and deliver faster. This is your permission slip to build a freedom first business without employees.
Episodes
- No BS Mastery Podcast
Ep 148: Standing Out Versus Shining: What's The Diff?
“We'll help you stand out from the competition.” That's what most branding agencies say they're going to help you do. And yet, these days standing out feels…
- No BS Mastery Podcast
Ep 147: The Service Provider Versus The Expert: What's The Diff?
Everybody wants to be seen as an expert. But that’s only going to happen if you have expertise and you position yourself as an expert. Think about your worst…
- No BS Mastery Podcast
Ep 146: VIP Days Versus Intensives: What's The Diff?
This month, we are comparing and contrasting ideas from the No BS Agency Mastery model with the way people commonly do these stuff out in the world. First up…
- No BS Mastery Podcast
Ep 145: Emily Wilkins on How Niching Down and Owning That Niche Allowed Her Business to Thrive
I'm so excited to introduce you to one of my favorite students, Emily Wilkins. What I love about her story and her evolution in the No BS Agency Mastery…
- No BS Mastery Podcast
Ep 144: Lead Product: The Biggest Mistakes People Make When Executing This Strategy
I've been teaching how to successfully close and deliver a Lead Product for about eight years now. Over the years, I have read tons of Lead Product briefs. I…
- No BS Mastery Podcast
Ep 143: Lead Product: The Origin Story
The Lead Product is a fundamental part of the No BS Agency model. It's something that I have been teaching for over eight years, not just in the branding space…
- No BS Mastery Podcast
Ep 142: Lead Product: The Basics
One of the biggest challenges that small agencies have is closing clients on big projects. It’s hard to get clients to pay the premium rates you want them to…
- No BS Mastery Podcast
Ep 141: Lisa Greensill On How The No BS Agency Mastery Program Impacted Her Business and Her Confidence Level
Today, I’m delighted to share an interview with one of my favorite students, Lisa Greensill. I loved working with Lisa because she showed up and took action…
- No BS Mastery Podcast
Ep 140: [Money Talk] How To Calculate Your Price To Freedom: The 50-25-25 Formula
The day I realized that we were $40K in debt was a major turning point in our business. We had maxed out credit cards, had to fire our two employees, and had…
- No BS Mastery Podcast
Ep 139: [Money Talk] Revenue, Income, Profit: What's the Diff and What You Need to Know
Back in 2013, I joined the Accelerator Program of EO (Entrepreneur’s Organization) as an investment to grow my business. I learned a ton from the program…
- No BS Mastery Podcast
EP 138: [Money Talk] Five Money Mindset Issues That Will Stop You From Growing Your Business
Have you ever heard the phrase, “Born on third, thought they hit a triple?” It refers to somebody who was born into wealth or privilege, or has some sort of…
- No BS Mastery Podcast
Ep. 137: [Finding Leads] Amanda Dahler on The Most Effective Way To Do Lead Generation
Amanda Dahler has been a student of mine who has had so much success implementing the program that she’s now helping me scale No BS Mastery! She’s especially…
- No BS Mastery Podcast
Ep 136: [Finding Leads] Why I Vote Nay on Free Strategy and Consultation Sessions And What To Do Instead
A lot of people in the service industry use the free consultation strategy to get leads. You have most likely seen this on websites: “Book a free 15-minute…
- No BS Mastery Podcast
Ep 135: [Finding Leads] What to Do When All Your Leads Come From Word of Mouth
Do most or all of your leads come from word of mouth or referrals? Do you feel lucky that you've never had to market before because they always come? Word of…
- No BS Mastery Podcast
Ep 134: [Finding Leads] Busting Lead Generation Myths
The sales and marketing part of your business is the lifeblood of your business. Without marketing and sales, you have no lead generation. Without leads, you…
- No BS Mastery Podcast
EP 133: [Finding Leads] To Social Media or Not? That is the million-dollar question.
Should you invest your time and money on social media to get leads for your branding agency? That is the million dollar question that we are gonna be…
- No BS Mastery Podcast
Ep 132: [Client Love] How To Delight Your Clients
How can you turn all clients into raving fan clients who love working with you and cannot stop telling all their friends about you? That has been our topic…
- No BS Mastery Podcast
Ep 131: [Client Love] A Communication Framework That Fosters Trust and Eliminates BS
Last week I talked about the importance of building trust with your clients in order to have a great client relationship. If you're in a relationship or you've…
- No BS Mastery Podcast
EP 130: [Client Love] Building Trusting Relationships With Your Clients
Think back to the last client you truly loved working with. What did you love about it? For me, I love to work with clients who trust me implicitly. They get a…
- No BS Mastery Podcast
EP 129: The What, Why and Where of BS in our Businesses (And How to Get Rid of Them)
This podcast is called No BS Agencies, but what exactly do I mean by BS? Where does it come from? Why does it happen? How much of it is acceptable in our…
- No BS Mastery Podcast
Ep 128: This Will Make You Think Differently About Business Stress and Overwhelm
Do you ever feel, as you grow your business, that you are white-knuckling it? You feel like you’re driving a jalopy, the door's falling off, you're putting…
- No BS Mastery Podcast
Ep 127: 5 Lessons from 12 Years in Business
As Steve and I head into our 12th year in business, I’ve been thinking about all the incredible highs I’ve experienced in this business. AND the terrifying…
- No BS Mastery Podcast
EP 126: Three Things To Do In January To Set Up Your Entire Year For Success
Happy 2023 and welcome back. Do you wanna be successful in 2023? I bet you do. January is the time when many of us set our goals for the year. People set big…
- No BS Mastery Podcast
Ep 125: Strategies for Not Working and Taking Time Off (and Not Feeling Guilty or Overwhelmed)
When you work for yourself, it’s hard to turn it off, right? It’s hard not to think about the client who just emailed you, or the project that’s on hold, or…
- No BS Mastery Podcast
Ep 124: The Argument for Why Packaged Services and Standardized Pricing Make Total Sense
How should you price and package your services when your services are often custom and bespoke and specific to the client you're working with? Should you even…
- No BS Mastery Podcast
Ep 123: Does thinking about taxes get you down? Here are 3 things to do to change that!
As the year comes to an end, one of the things I'm thinking about is taxes. It’s not a sexy topic I know. But I do love thinking about it because my taxes are…
- No BS Mastery Podcast
Ep 122: Didn't Meet Your 2022 Revenue Goals? 3 Things You Can Do To Set Yourself Up For 2023.
There is one month left in 2022. The holidays are upon us and many of us are starting to take inventory of what’s happened over the course of the year. And…
- No BS Mastery Podcast
Ep 121: Word of Mouth and Referrals are Great. Here's Why They're Also Dangerous.
How do you get your business? Do you get most of your business (or all of it) from word of mouth and referrals? 95% of small branding agencies I talk to say…
- No BS Mastery Podcast
Ep 120: Worried About The Recession? Here's What I Want You To Do.
If you’re hearing rumors that there is a recession coming, or that we might even be in a recession right now, and you’re thinking this maybe isn’t the right…
- No BS Mastery Podcast
Ep 119: How Can You Guarantee and Promise Benefits That Are Not 100% Contingent on Your Work
Anytime you’re selling services, especially to small businesses, it’s important that you connect the work that you do to the outcomes and the benefits that the…
- No BS Mastery Podcast
Ep 118: Building Your Authority Machine: What and When to Outsource
Building an authority machine that is going to send you high quality leads every single day takes a big upfront investment. And one of the most time-consuming…
- No BS Mastery Podcast
Ep 117: Where and How to Start Your Authority Machine When You're Starting From Scratch
If you want to build your authority, but you have zero posts and no online presence, where do you even start? Last week, I talked about the difference between…
- No BS Mastery Podcast
Ep 116: Networking or Authority Building: Where Should You Focus
Being seen as an authority can make sales so much easier. So of course it seems like something you should invest your time in as soon as possible. It can be…
- No BS Mastery Podcast
Ep 115: How to Start an Authority Machine: My Story
How do you build a business that is not constantly struggling to find clients? That’s the million dollar question. And I believe I have the answer. All month…
- No BS Mastery Podcast
Ep 114: How to be a Great Client
I'm usually on this podcast talking about how to find great clients, turn people into great clients,and manage people to become great clients. But today, I…
- No BS Mastery Podcast
Ep 113: How to Raise Your Prices Sustainably and What Premium Pricing is Really All About
I know you’ve heard this advice before: “You should raise your prices because charging premium prices is the best way to run a business.” And premium pricing…
- No BS Mastery Podcast
Ep 112: Dan Gingiss on What Makes a Memorable Customer Experience (Which Does Not Mean Expensive)
You might not think of customer experience as marketing, but it is. If you’re a small agency, you might not be thinking about building long-term customer…
- No BS Mastery Podcast
EP 111: Five Sins You Must Avoid If You're Looking For More Money From Your Clients (and What To Do Instead)
How do you get a client to spend more money with you, give you more work, and basically give you a raise? When I googled this question, everything that came up…
- No BS Mastery Podcast
Ep 110: Where Financial Security Really Comes From and How You Can Build It
I see loads of ads online for growing a million dollar business or building passive income products and all sorts of investments opportunities that will make…
- No BS Mastery Podcast
Summer Break Bonus: Dorie Clark on Playing the Long Game
I’m taking the month of August off to be with my family, and I hope you’re taking some time to do something amazing and relaxing too. For the whole month, I’ll…
- No BS Mastery Podcast
Summer Break Bonus: Kia Abrera on Recognizing Burnout and Creating Her Own Work-Life Balance
I’m taking the month of August off to be with my family, and I hope you’re taking some time to do something amazing and relaxing too. For the whole month, I’ll…
- No BS Mastery Podcast
Summer Break Bonus: Ediuska Laurens on Leaning Into Your Big Vision
I’m taking the month of August off to be with my family. I hope you’re taking some time to do something amazing and relaxing too. For the whole month, I’ll be…
- No BS Mastery Podcast
Summer Break Bonus: Michael Roderick on Building a Referable Brand
I’m taking the month of August off to be with my family, and I hope you’re taking some time to do something amazing and relaxing too. For the whole month, I’ll…
- No BS Mastery Podcast
Ep 109: #SpainBrain and the Importance of Taking Time to Rest and Recharge
Whenever we talk about success in business, it’s usually about how to make more money, how to make more profit, how to get more clients, better clients…
- No BS Mastery Podcast
EP 108: How to Get Disciplined, Stop Endlessly Exploring, and Call Your Creative Work "Done"
I got this question in the Facebook group the other day: How can I get more disciplined to get to a point where I can call it done and stop exploring ideas? I…
- No BS Mastery Podcast
Ep 107: Did You Know You Can Make Great Clients? Here's How.
Have you ever wondered why everyone you talk to is a challenging client, and everyone you talk to doesn’t have a budget, yet so many people online seem to be…
- No BS Mastery Podcast
Ep 106: How Vincent Kitirattragarn Built Dang Foods, an Award-Winning Asian Snacks Company, From Scratch
A couple of weeks ago, I hosted my 20th high school reunion. And while I was there, I had the chance to catch up with lots of old friends, but I was especially…
- No BS Mastery Podcast
EP 105: Getting Paid to Pitch: The Lead Product Method
Pitching your work, writing proposals, sending out proposals and never hearing back from clients, or hearing from clients that “this is more money than we have…
- No BS Mastery Podcast
Ep 104: Building the Authority Machine in Your Business
How would you like it if you could sit back and clients — hungry, excited, motivated clients, the kind of clients you want to work with — simply came knocking…
- No BS Mastery Podcast
Ep 103: Are You Interested in The Idea or Are You Committed to Making It Happen?
Are you interested or are you committed? This was the question posted by my friend, Melanie Spring the other day. And it really got me thinking about two those…
- No BS Mastery Podcast
Ep 102: Josh Thomas on the Difference Between Being in Motion and Being in Action, and Why One of Them Gets You Results
Today, you get to meet one of my secret weapons, one of the magic bullets behind my business. Josh Thomas is my business coach. I wanted to have him on the…
- No BS Mastery Podcast
Ep 101: My 50-25-25 Pricing Formula to Profit And Freedom
How do you determine the prices you charge for your services? Do you give yourself an hourly rate and estimate how many hours a project will take to build a…
- No BS Mastery Podcast
Ep 100: The Evolution of a Business
Have you ever struggled to make decisions about your business? Whether it’s investing in your business, crafting your messaging, focusing your niche, or…
- No BS Mastery Podcast
Ep 99: What is Strategy? And Why Does It Feel So Hard and Elusive?
Do you do graphic design or do you do branding? Do you do visual branding or do you do strategic branding? Do you do brand strategy? Do you even know what…
- No BS Mastery Podcast
Ep 98: Justina Cerra Lucas Breaks Down What Marketing Really Is and What It Isn't
Doing marketing can really suck. It can suck your time. It can suck your energy. And a lot of marketing out there well, kind of sucks. Which is where today’s…
- No BS Mastery Podcast
Ep 97: The One Killer Outreach Strategy: What Is It and How to Implement It
When you’re networking and connecting with people in the early stages of your business, it’s easy to slip out of people's minds unless they have someone they…
- No BS Mastery Podcast
Ep 96: How Do You Get Clients? Here's How: Short and Long-Term Marketing Strategies
Being able to attract and close clients is a fundamental part of any service business. If you can't do this, you won't have a business. So obviously it's one…
- No BS Mastery Podcast
Ep 95: No BS Truth: What You're Focused on Right Now May Not Be The Right Thing to Do Based on Where You Are in Your Business
When you think about your week, what are the most important things you focus on to move your business forward? Maybe you want to get posts up on social media…
- No BS Mastery Podcast
Ep 94: Shannon Mattern Differentiates Spending vs Investing and Explains Her Criteria for Making Investment Decisions has been deleted.
No entrepreneur goes straight up the ladder to success. And no entrepreneur achieves success without investing in themselves. But how do you know what’s an…
- No BS Mastery Podcast
Ep 93: Truth Bomb: Delivering The Work in Less Time Delivers More Value for the Client
The No BS Agency model is about doing projects in intensives. This means short timelines. A lot of people wonder, "Won’t shorter project timelines result in…