Shows / No BS Mastery Podcast
No BS Mastery Podcast
For experts and consultants ready to charge more, profit more, and deliver faster. This is your permission slip to build a freedom first business without employees.
Episodes
- No BS Mastery Podcast
326. Your Most Expensive Offer Might Be Your Worst One
Most people assume that a $15,000 project is automatically better than an $8,000 project. But a higher price does not necessarily mean more profit. In fact, it…
- No BS Mastery Podcast
325. Lieve Hendren on Finding More Joy, Flow, and Focus at Work
Early in her career, Lieve Hendren spent her days working with consulting executives in high-pressure environments and her nights performing as an opera…
- No BS Mastery Podcast
324. Booked Out and Still Broke
You're booked out for months. You're closing good clients. From the outside, it looks like you've made it. So why are you still stressed about money, still…
- No BS Mastery Podcast
323. Sara Connell on Accessing Your Creative Genius in the Age of AI
If you’ve been feeling cognitively overloaded by AI, social media, and the relentless pace of everything right now, this episode is for you. Sara Connell’s new…
- No BS Mastery Podcast
322. Rebecca Tolbert on Working With Your ADHD Brain, Not Against It
If you know you’re capable of great work but still struggle to start tasks, stay organized, or follow through consistently, it can be easy to wonder what’s…
- No BS Mastery Podcast
321. What No BS Mastery Actually Is and Who It’s For
Maybe you’re pricing by the hour, writing free proposals that go nowhere, or juggling so many projects that none of them ever get your full attention. Maybe…
- No BS Mastery Podcast
320. Chanaya Hancock on Building Business and Community Her Own Way
When Chanaya Hancock joined No BS Mastery, she had projects that seemed to last forever and no predictable way to bring in new clients. Most of her business…
- No BS Mastery Podcast
319. Shauna Matkovich on Positioning Yourself as the Expert in the Room
When Shauna Matkovich joined No BS Mastery, she had already narrowed down what she wanted to do and who she wanted to help. But she was still taking on lots of…
- No BS Mastery Podcast
318. Marc Scheff on Finding a Way to Market That Actually Feels Aligned
When Marc Scheff joined No BS Mastery, his business was going, but it wasn’t predictable. He had one-on-one coaching clients, an artist community, and a…
- No BS Mastery Podcast
317: Wes Wheless on Installing a Business Model That Actually Works
When Wes Wheless joined No BS Mastery, his pipeline had slowed down; he had turned most of his attention toward writing his book, and he was wondering whether…
- No BS Mastery Podcast
316. Caitlin Lang on Building an Expert-Led Business in the Age of AI
When Caitlin Lang first joined No BS Mastery nearly three years ago, a long-term retainer had ended, the market had changed, and she had gone months without…
- No BS Mastery Podcast
315. Tam Smith on Doing Less Better and Becoming Boringly Consistent
Tam Smith started her business in 2020, but every couple of years, she found herself running into the same problem: saying yes to everything, spreading herself…
- No BS Mastery Podcast
314. Karen Taylor on Turning an Expensive Side Hustle Into a Real Business
Karen Taylor knew why she wanted to build her business. What she didn’t have was the structure to turn that purpose into something real. She had taken the…
- No BS Mastery Podcast
313. Beverly Cornell on Ditching the “Shoulds” and Finding Your Magic
Beverly Cornell started her business because she wanted freedom. Instead, she eventually found herself overworked, saying yes to everything, and letting her…
- No BS Mastery Podcast
312. The Business Model for More Money, More Calm, More Life (The Future is Focus Series)
All summer, I’ve been talking about one idea: that simplicity and focus are not optional. Simplicity and focus are the harder, but better, choice and the…
- No BS Mastery Podcast
311. You're Solving the Wrong Problem. (The Future is Focus Series)
We live in a world with more business advice than ever before. Books, podcasts, courses, newsletters, social media. There's no shortage of information! So why…
- No BS Mastery Podcast
310. Why Your Next Client Isn't Coming From Your Content (The Future is Focus Series)
We hear so much about content marketing these days that it's easy to believe it's the only path to growing an expert business. But every time I ask a room full…
- No BS Mastery Podcast
309. Amy Yamada on Why You Want AI to See You and How to Make Sure It Does!
Everything we knew about getting found on search engines has been upended by AI. It’s no longer enough to have a great SEO strategy to help people find you…
- No BS Mastery Podcast
308. This WILL Grow Your Business (The Future is Focus Series)
The experts I know who are the most profitable, the most referable, and the most confident in their work have all done this. They picked a focus, they got…
- No BS Mastery Podcast
307. What's More Important Than Gaining Clarity (The Future is Focus Series)
“I just want to get it right the first time.” I cannot tell you how many times someone has reached out to me for branding services when they don’t even have a…
- No BS Mastery Podcast
306. A Successful Business Is a Boring Business (The Future is Focus Series)
Successful business owners have to do the same things over and over, tweaking and refining as they go, until they have a clear, repeatable process that works…
- No BS Mastery Podcast
305. The Fastest Way to Make More Money (The Future is Focus Series)
Everybody wants more ease and less overwhelm in their business. So why do so many of us end up creating businesses that are exhausting to run? In this episode…
- No BS Mastery Podcast
304. Kris Byers on Leading Bigger Clients Without Losing Your Boundaries
I’m delighted to have today’s guest back on the podcast. When we last heard from Kris Byers, he told us about the incredible turnaround and evolution of his…
- No BS Mastery Podcast
303. How My Students Are Building Confidence So Fast
We’ve all been there. You’re sitting across from someone you hope will hire you, there’s the potential for real money, and they ask you to do what they think…
- No BS Mastery Podcast
302. How My Students Are Building Momentum So Fast
Most people join a program like No BS Mastery for the content. They want the tactics, the frameworks, the method, the tools, the software. And we absolutely…
- No BS Mastery Podcast
301. Why My Students Are Closing Clients So Fast
You know that moment when things finally click? When the sales conversations stop feeling awkward. When people instantly “get” what you do. When clients start…
- No BS Mastery Podcast
300. Emily Wilkins on Niching Down, Burning Out, and Coming Back Smarter
One of my star students, Emily Wilkins, joined me on the show a while back, to talk about how niching down blew up her business in the best way. She’s back…
- No BS Mastery Podcast
299. The Freedom-First Business Model
These past few weeks, I’ve been talking about the pros and cons of different business models that are common for expert-based businesses. I’ve tried lots of…
- No BS Mastery Podcast
298. The Digital Product Dream vs. Reality (No BS Edition)
In this week's episode of No BS Mastery, I'm pulling back the curtain on the "passive income digital product" dream — the good, the messy, and the stuff nobody…
- No BS Mastery Podcast
297. Think You Need a Team? Listen to This First.
At some point, you look at your workload and think: “I just need help.” Here’s the truth most people won’t tell you: Hiring employees doesn’t automatically…
- No BS Mastery Podcast
296. The First Step I Never Skip (No Matter Who the Client Is)
I talk all the time about the power of using the Lead Product process instead of writing free proposals. But what if someone is ready to hire you right from…
- No BS Mastery Podcast
295. The Retainer Trap: Why Recurring Revenue Isn’t Freedom
Predictable income. Recurring revenue. Long-term client relationships. These are the reasons why retainer clients seem so appealing. Who wants to start from…
- No BS Mastery Podcast
294. Scope Creep, Sticker Shock and Endless Revisions — Solved!
What do I do when a client keeps changing their mind? What do I do when we're halfway through a project and they want to add five more things? What do I do…
- No BS Mastery Podcast
293. Aga Siuda: The Power of Positioning in the Nonprofit Space
When people hear about the No BS business model for the first time, a lot of times their immediate reaction is, “Sounds great, but that would never work for…
- No BS Mastery Podcast
292. Erika Stanley: The Smart Way to Use AI (That No One Talks About)
Everyone is talking about AI all the time, but a lot of people are still unsure about how to use it and how to make it really work for them. Which is why I…
- No BS Mastery Podcast
291. Lydia Savramis on Building a Business That Fits Your Life
This episode perfectly captures something I think a lot about: what does it actually look like to build a business that supports your life? My guest, Lydia…
- No BS Mastery Podcast
290: How to Scale Solo Without Falling Behind
All month, I’ve been taking you behind the scenes of my new program, No BS Mastery that helps you scale your expert-led business without hiring a team or…
- No BS Mastery Podcast
289: The real reason people get stuck (and what I built to fix it)
People fail because they get stuck. They get stuck on implementation. They can’t figure out their messaging. They overthink their pricing. They spin their…
- No BS Mastery Podcast
288. The Rebuild: Why I’m Reinventing My Flagship Program
It’s official! My new book, Scale Solo, is out in the world! I’m very excited for people to get their hands on it and dig in. AND… I am also excited to be…
- No BS Mastery Podcast
287: How to Hit Your Freedom Number: Lever 2
If you want to hit your financial and freedom goals, you can’t just charge more. You also have to change how you deliver. Today, I’m breaking down Lever Two of…
- No BS Mastery Podcast
BIG NEWS: Welcome to No BS Mastery!
This episode marks a major milestone and a powerful new chapter. We have officially rebranded the podcast to No BS Mastery, and in this behind-the-scenes…
- No BS Mastery Podcast
Ep 286: How to Hit Your Freedom Number: Lever 1
If you’ve ever known you should be charging more but felt stuck on how to actually get clients to say yes, this episode is for you. In today’s conversation, I…
- No BS Mastery Podcast
Ep 285: Your Freedom Number (And Why Your Revenue Goal May Be Wrong)
Most business owners are chasing a revenue goal that sounds good: six figures, $10-20K months. But those numbers are often vague, misleading, and disconnected…
- No BS Mastery Podcast
Ep 284: Help People See You As The Expert That You Are
Wouldn’t it be amazing if prospects actually saw you as the expert you are? The problem is many small business owners don’t feel like their clients really see…
- No BS Mastery Podcast
Ep 283: Gabrielle (Ral) Dolan: Tell Better Stories or Be Forgotten
I’ve got a very special guest from all the way on the other side of the globe to talk about how to tell the right story to make your message stick, why…
- No BS Mastery Podcast
Ep 282: 2026 Trends: Why “I Need More Leads” Is the Wrong Diagnosis
We all want quality leads in our pipeline. But these days, a lot of experts tell me they’re having trouble getting leads. The thing is, I don’t think that’s…
- No BS Mastery Podcast
Ep 281: 2026 Trends: The Need To Be Undeniably Irreplaceably Human
This month, I’m talking about the major trends that I am seeing out in the world that are relevant to anyone whose business is selling their expertise. And…
- No BS Mastery Podcast
Ep 280: The Trends Impacting Our Businesses in 2026
Welcome to 2026! If you’ve felt like things are all over the place lately — especially if you run a service business online — you are not alone. The pace of…
- No BS Mastery Podcast
Ep 279: Molly Godfrey: How Service-Based Businesses Should Actually Use LinkedIn
Molly Godfrey is someone who I got connected to through our amazing No BS Agencies Mastery community. I have now personally worked with her, and she has shared…
- No BS Mastery Podcast
Ep 278: Seth Godin With the No BS Mastery Community
I have a very special holiday treat for you! I am sharing my full conversation with Seth Godin from our No BS Agencies in-person retreat back in May 2025…
- No BS Mastery Podcast
Ep 277: If 2025 Shook You, Listen To This.
A lot of us are feeling uncertainty heading into 2026. As humans, we like certainty. We want to feel like we have control over our lives. Not knowing what’s…
- No BS Mastery Podcast
Ep 276: The Impact of AI on Your Authority (The Truth Behind Building Authority Part 2)
I want to make the case for building your authority as essential to surviving and thriving as AI tools become more and more prevalent and sophisticated. Your…
- No BS Mastery Podcast
Ep 275: The Truth Behind Building Authority Part 1
What does it really take to become an authority in your space? If you’ve ever wondered why building authority feels slow, confusing, or downright impossible…
- No BS Mastery Podcast
Ep 274: Sara Chambers: A Conversation About Bodies, Business, and Being Brave
Sara Chambers is back to celebrate the launch of her new book, Do It Fat: An Unapologetic Guide to Taking Up More Space Regardless of Your Size. She has done…
- No BS Mastery Podcast
Ep 273: Thoughts About the Coaching Industry (Big Changes Are Afoot: Part 3)
All this month, I’ve been getting real about the changes that are happening in my business. There have been so many decisions to be made about how to market…
- No BS Mastery Podcast
Ep 272: My Challenges With Marketing (Big Changes Are Afoot: Part 2)
As we’re making big changes in the business, I’m reworking our marketing language and it is bringing up all sorts of feelings for me. I’ve internally struggled…
- No BS Mastery Podcast
Ep 271: Big Changes Are Afoot: Part 1
Building a business is not always sunshine and roses. There are hard decisions and challenges, and sometimes the hardest part of all is dealing with the trash…
- No BS Mastery Podcast
Ep 270: Carly Jefferson Takes Imperfect Action and Turns Everything Around
Today, I’ve got an amazing interview with someone who has built not one, but two businesses with us inside No BS Agencies Mastery. And she’s done it by jumping…
- No BS Mastery Podcast
Ep 269: Inside the No BS Ecosystem: How We Help You Win
This month, I’ve been giving you a behind the scenes look at our new No BS Clients Lab. I’ve talked about why I decided to create a low-investment way for you…
- No BS Mastery Podcast
Ep 268: The No BS Clients Lab: Why It’s All About Execution
This month I’ve been taking you behind the scenes of our new offer, the No BS Clients Lab. Over the last couple of episodes, I’ve dug into why I decided to…